Promo CRM Manager

We’re looking for a Promo & CRM Manager to join our team and drive player engagement, retention, and reactivation through targeted CRM communications, bonuses, and promotional campaigns. This role seamlessly combines CRM campaign execution, bonus management, player segmentation, and analytics. It is an excellent opportunity for a specialist with a strong foundation in iGaming to take ownership of promotional activities, ensuring our players always receive the right offers at the right time.

🎰 What you’ll be doing
Campaign Setup & Execution
Set up, launch, and monitor CRM promotional campaigns across Email (newsletters), SMS, Push Notifications, and Onsite channels.
Support, maintain, and actively execute the Promotional Calendar.

Bonus Configuration & Offers
Configure bonuses accurately in the back office: set wagering requirements, bonus amounts, eligible games, and specific conditions.
Configure and launch custom promotional offers tailored for different player cohorts.

Segmentation, Personalisation & QA
Personalise communications and promotional offers based on granular player segments.
Perform rigorous QA on all campaigns before launch: meticulously check segments, links, creatives, bonus conditions, timing, and communication logic.

Analytics & A/B Testing
Conduct A/B tests across subject lines, creatives, offers, bonus mechanics, and communication timing.
Analyse campaign performance and prepare reports to track success and identify areas for improvement.

🎯 What we’re looking for
Experience level: 1+ years of experience in Retention, Promotions, or CRM.
Industry experience: Mandatory experience in the iGaming industry.
Language skills: English B1+ (Intermediate or higher), specifically for working with promotional texts and CRM copy.
Channel & Technical skills: Solid understanding of CRM communication channels and basic HTML/CSS knowledge for tweaking email templates.
Targeting skills: Solid understanding of player segmentation and personalisation strategies.
iGaming fundamentals: Clear understanding of the casino player lifecycle and main bonus mechanics (Deposit & Reload Bonuses, Free Spins, Cashback, No Deposit Bonuses).
Bonus expertise: Strong knowledge of wagering requirements and bonus conditions.
Data-driven mindset: Familiarity with key CRM metrics (Open Rate, CTR, Conversion Rate, Bonus Cost, etc.).
Organisation & focus: Strong attention to detail to ensure flawless campaign launches and a confident user of Excel / Google Sheets.

⭐ Nice to have
Experience with CRM platforms (e.g., Customer.io, Smartico, Braze).
Familiarity with LATAM markets and player preferences.
Copywriting skills or experience adapting promotional texts for different player segments.

✨ What we offer
Fully remote with a flexible schedule.
Hands-on experience across CRM, bonus setup, segmentation, and campaign analytics from day one.
Direct collaboration with the Promo, Bonus, and Product teams.
A fast-moving environment where campaigns go live quickly and results are visible fast.
Room to grow into a Senior Promo or full-cycle CRM role as the product scales.
Paid vacation and sick days.