Promotions and Social Media Coordinator

SUMMARY:

The Promotions/Social Media Coordinator is responsible for assisting with Casino promotions, events, and marketing projects, while helping maintain organization and workflow across the department using project management tools. This will include planning, preparation, and execution of these events. The role also requires flexibility to support promotional events, including evenings and weekends, as part of the casino’s marketing and guest engagement efforts.

The Coordinator’s role will also include supporting and executing social media and marketing initiatives. This role works closely with the Social Media Specialist and Marketing team to plan, create, implement, and evaluate social media content that supports brand awareness, guest engagement, and promotional campaigns.

In addition, this position will assist in managing the Casino’s social media presence by creating and publishing content, monitoring engagement, and ensuring a consistent brand voice across all platforms. The coordinator will need to have some level of experience working with business or brand social media platforms who can contribute to content planning, audience engagement, and marketing initiatives.

RESPONSIBILITIES:

• Coordinate marketing tasks and projects using department project management software such as Notion, ProofHub, or similar tools to help maintain organization and workflow across the Graphics team.
• Create promotional items, tools, decoration, and other similar props for the Casino using 3D printing and laser cutting software and machinery.
• Assist with planning, coordination, and on-site support for Casino promotions, special events, and marketing activities.
• Collaborate with marketing, graphics, and the promotions teams to ensure brand consistency and alignment across campaigns and marketing initiatives.
• Support operational marketing needs during promotional events, including evenings, weekends, and holidays when required.
• Assist with promoting Casino events and promotions by engaging with guests on the casino floor, answering questions, and explaining promotional details.
• Provide on-site marketing support during promotions and events, including making announcements and assist with guest engagement when needed.
• Support the execution of a results-driven social media strategy that aligns with the Casino’s overall marketing and brand objectives.
• Create, schedule, and publish engaging social media content across platforms including Facebook, Instagram, and other emerging channels.
• Assist in planning and maintaining the social media content calendar in collaboration with the Social Media Specialist and marketing team.
• Monitor social media channels, respond to guest comments and messages, and support audience engagement while maintaining the Casino’s brand voice and guest service standards.
• Capture and produce photo and video content for social media, events, promotions, and marketing initiatives.
• Attend Casino events, promotions, concerts, and special events to capture live content and support marketing efforts.
• Monitor social media trends, platform updates, and industry best practices to help inform content development and engagement strategies.
• Support influencer outreach and relationship development with local partners and industry professionals when appropriate.

PERCENTAGE OF DUTIES:

• 65% social media
• 35% promotions