Public Relations and Social Content Marketing Manager
Duties and Responsibilities
• Manage daily execution of organic social media posts and paid social campaigns on primarily Facebook, Instagram, YouTube, and TikTok.
• Manage and optimise daily execution of search engine activity (both paid and organic), mainly Google SEO and SEM.
• Manage and continuously optimise users re-engagement activities such as newsletters, display retargeting, social retargeting, etc.
• Work on daily reporting & bid and budget optimisation to improve the ROI of your campaigns.
• Roll out brand initiatives which support brand strategies, including digital and social media efforts
• Keep up to date with paid media best practices and strategies.
• Contribute to other cross-functional projects and initiatives, remaining flexible and willing to contribute
• 5.5 days’ work week
Requirements
• Min. 2-3 years of working experience across all areas in public relations, social content and/or digital marketing, preferably with strong copywriting skills
• Fresh graduates may apply
• Hands-on experience in SEO, SEM, Social Media, Content Marketing, Google Analytics
• Proven success in campaigns generation and/or optimisation that improved ROI preferred
• Strong data analytical skills and passion in experimentation
• Knowledge of CMS (e.g. Wordpress), Marketing Automation and CRM tools
• Familiar with internet and mobile technologies development and consumer trends a bonus
• Resourceful and personable character who appreciates and works well in a culture of trust and candour
• Team player with initiative, willingness to learn, appreciate mentoring or knowledge sharing among team members that build a positive team culture
• Ability to work under pressure in a fast-paced, rapidly changing environment
• Outstanding communication and time management skills
• Good interpersonal & communication skills
• Attention to detail and ability to multitask
• Effective verbal and written communication skill in English