Public Relations Executive
The PR Executive will be responsible for building and protecting Wild Coco's brand image and reputation among media,
customers, partners and the public. This is a newly created, dedicated public relations function distinct from outlet
operations — the successful candidate will focus on external communications, media relations and brand storytelling,
while working closely with the operations team to stay grounded in the day-to-day customer experience.
KEY RESPONSIBILITIES
● Develop and execute public relations strategies and campaigns to build brand awareness and reputation for Wild
Coco
● Draft press releases, media pitches and brand collateral for local media, food bloggers and lifestyle publications
● Build and maintain relationships with media contacts, food influencers and industry partners
● Plan and coordinate PR-related events, media tastings, brand collaborations and launches
● Monitor media coverage, online reviews and social sentiment, and prepare regular brand reputation reports
● Draft and manage responses to public enquiries, media queries and reputation-sensitive customer feedback in
partnership with the operations team
● Support crisis communications planning and response as required
● Coordinate with the Marketing team to align PR messaging with broader brand and marketing campaigns
● Be physically present on the ground at Wild Coco outlet(s) during lunch peak hours to observe customer
touchpoints, gather ground-level insights, and identify stories, feedback trends or reputational issues relevant to
PR planning
JOB REQUIREMENTS
● Diploma or Degree in Mass Communications, Public Relations, Marketing, Business or related field
● Strong written and verbal communication skills in English
● Comfortable engaging with external stakeholders such as media, partners and members of the public
● Organised, proactive and able to manage multiple stakeholders and timelines
● Prior experience in food & beverage, hospitality or customer-facing service roles is a strong advantage