Public Relations Manager Candidate
Develop and execute marketing and public relations strategies, craft audience-specific messaging, manage media relations, plan events, coordinate cross-functional initiatives, monitor KPIs, optimize campaigns, and collaborate with internal stakeholders to drive awareness and growth.
Responsibilities
- Develop and implement marketing and PR strategy aligned with business goals
- Understand target customers and craft messaging for each segment
- Create and curate sales support materials including proposals, service descriptions, FAQs, and case studies
- Plan and execute lead generation initiatives through seminars, events, webinars, landing pages, and inquiry pathways
- Manage external communications including websites, press releases, social media, speaking materials, and media relations
- Measure KPI performance and improve campaigns
- Lead and coach team members and coordinate cross-functional stakeholders
Requirements
- Experience in B2B marketing strategy development and execution
- Experience designing messaging based on target-customer needs
- Experience with lead-generation campaigns using seminars, events, webinars, landing pages, and inquiry funnels
- Experience measuring and optimizing marketing campaigns using KPIs
- Ability to coordinate internal and external stakeholders to drive initiatives
Benefits
- Stock option plan
- Company-provided laptop
- Bitcoin Pizza Day benefit
- Flexible work including remote and hybrid arrangements
- Commuting allowance fully covered
- Comprehensive social insurance
- Salary raise system
- Qualification allowance
- 副業自由
- Full-flex schedule
- Three-month probation with the same employment terms