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Pepperdine University

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Public Relations Specialist

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The Public Relations Specialist is responsible for establishing and strengthening the University’s story. This role works with University stakeholders and media contacts to elevate Pepperdine’s brand position through news media. The PR Specialist’s efforts result in compelling and accurate media coverage about Pepperdine and its people that aligns with the University’s values, mission, and priorities. Activities include researching media and trends, pitching stories, preparing stakeholders for media engagements, setting up and staffing interviews, drafting news releases, fact sheets, and other content, monitoring media coverage, and publishing performance dashboards and reports. Integrated Marketing Communications is directly tasked with supporting the University’s mission and strategic plan by building brand equity, elevating the University’s national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated marketing and communications strategies. The Public Relations Specialist fulfills a central role in helping the department accomplish its goals.
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