潛在客戶開發行銷專員 (MRR)

Market Response Representative (MRR) main focus on inbound leads.

Responsibilities:

1. Customer Engagement and Support:

• Respond promptly and professionally to inbound inquiries via multiple channels and platforms.
• Understand customer needs, address their questions, and provide relevant information about our products or services.
• Engage with potential customers, build rapport, and guide them through the enrollment process.
• Identify and assess customer requirements, and effectively communicate the value proposition of our offerings.

2. Lead Qualification and Management:

• Qualify leads based on predetermined criteria through effective questioning and active listening.
• Conduct initial screenings to determine potential customers' level of interest and their fit with our products or services.
• Accurately record and document customer interactions, inquiries, and feedback in the CRM system.
• Collaborate with the enrollment team to hand off qualified leads for further nurturing and conversion.

3. Product Knowledge and Market Awareness:

• Acquire in-depth knowledge of our products, services, and industry trends to provide accurate and comprehensive information to customers.
• Work closely with the enrollment team to share relevant information, coordinate efforts, and support revenue-generating activities.

4. Performance Tracking and Reporting:

• Track and report key performance metrics, such as response time, lead qualification rates, and conversion rates, to monitor and improve performance.
• Provide regular updates on customer trends, challenges, and opportunities to inform marketing and enrollment strategies.
• Develop and execute product content and marketing programs to drive demand, and increase brand awareness, visibility, and sales across assigned brands.
• Work with the creative team to understand ad SKU requirements and ensure alignment with ad creative strategies.

Requirements:

• Excellent communication skills, both written and verbal, with a strong ability to engage and build relationships with potential customers.
• Experience in sales, marketing or entrepreneurship or an interest in learning more about these areas
• Active listening skills to understand customer needs and tailor responses accordingly.
• Strong problem-solving skills and the ability to think on your feet.
• Strong attention to detail and organizational skills.
• Flexibility and adaptability to meet changing business needs.
• A positive and customer-focused attitude.