Quick-Commerce Manager

# Quick-Commerce Manager ## Company Overview *Not specified.* ## Job Summary The **Quick-Commerce Manager** is responsible for overseeing the performance marketing and agency management for quick commerce channels such as Swiggy Instamart, Blinkit, Zepto, and other related platforms. The role involves strategizing, executing, and optimizing advertising campaigns to drive sales, improve conversion rates, and enhance the digital experience. The manager will work closely with cross-functional teams and external agencies to ensure the effective deployment of marketing initiatives aligned with organizational goals. ## Responsibilities - Manage **end-to-end advertisement campaigns** across multiple quick commerce channels, including strategizing, development, and delivery. - Analyze **spending and sales performance** in relation to allocated budgets, ensuring optimal ROI. - Oversee **product listing accuracy**, including images and descriptions on all Qcom channels. - Collaborate on **monthly budget planning**, dividing budgets into discounts, keywords, banners, and offers. - Apply **analytics and data-driven insights** to optimize impressions, click-through rates (CTR), and conversion rates. - Manage **daily performance marketing activities** with agencies, focusing on conversions, ad spends, and Meta campaign performance. - Drive the **digital experience** supporting marketing campaigns, including user experience, assets, and demand tactics such as offer management. - Own and maintain **agency and vendor relationships**, managing projects related to paid media, live campaigns, and SEO. - Measure and **evaluate the effectiveness** of demand generation activities, making necessary adjustments to improve response quality and conversion. - Vet and coordinate with influencers, vloggers, and collaborators for product launches, reviews, and barter collaborations. - Oversee **WhatsApp and Email retention campaigns**, managing WhatsApp journeys with vendors to enhance customer engagement. ## Qualifications - Graduation in a relevant degree; **MBA preferred**. - Minimum **1-2 years of experience** as a performance marketer, preferably in **D2C or FMCG sectors**. - Strong **project management skills**. - Excellent **communication skills**. - Proficient in **English** and **Microsoft Office**. - Analytical mindset with **multitasking** capabilities. - Problem-solving attitude and agility in learning new tools and strategies. - Willingness to **travel** as required. ## Preferred Skills - Experience with **performance marketing tools** and platforms. - Knowledge of **digital demand tactics** and **campaign analytics**. - Familiarity with **influencer marketing**, **barter collaborations**, and **product launch strategies**. - Experience managing **WhatsApp and email marketing campaigns**. ## Experience - 1-2 years of relevant experience in **performance marketing**, with a focus on **D2C or FMCG sectors**. ## Environment - The role is based in **Gurgaon** and involves a mix of **office work** and **travel**. - The work environment is fast-paced, requiring agility and quick adaptation to changing marketing needs. - Collaboration with external agencies and internal teams is essential. ## Salary - **Expected CTC:** ₹8-10 Lacs per annum (+ ESOPs). ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*