Radio Buyer

FITZCO

Hungry, curious, growing and never satisfied.

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.

Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, Wellstar Health System, EyeCare Partners, Optum, Southern Company, Synovus, EverPure and more.

This position is based in Atlanta. We're in the office Tuesday and Thursday each week.

POSITION SUMMARY

This role supports one of Fitzco's largest and most dynamic clients, requiring a media buyer who thrives in a fast-moving environment. Success in this role requires balancing strategic planning with rapid execution, managing investments across numerous local markets, and proactively responding to shifting business priorities, market conditions, and performance trends.

• Own Local Radio Buying

• Manage radio investments across a large portfolio of local markets, balancing national priorities with individual market performance and business needs.

• React quickly to changing business conditions, reallocating budgets and adjusting media plans based on lead demand, seasonal trends, weather impacts, market opportunities, and operational capacity.

• Maintain accurate pacing, forecasting, and budget stewardship in a highly fluid planning environment.

• Manage campaign calendars, insertion orders, trafficking requirements, deployment schedules, and proof of performance.

• Negotiate and manage media partners

• Build and maintain relationships with major station groups and local ownership groups to secure competitive rates, inventory access, added-value opportunities, and market intelligence.

• Identify and capitalize on short-term market opportunities, including promotional inventory, sponsorships, and opportunistic scatter-market buys.

• Evaluate media partners based on audience fit, local market coverage, inventory quality, cost, and measurement capabilities.

• Hold partners accountable for delivery, quality, financial documentation and value.

• Optimize performance

• Evaluate market-level performance against business outcomes including leads, appointments, call volume, cost efficiency, and overall campaign effectiveness.

• Partner closely with strategy and analytics teams to identify underperforming markets and implement rapid optimization plans.

• Communicate actionable insights and recommendations that connect media performance to business results

• Monitor spend, pacing, reach, frequency, audience delivery and website traffic.

• Adjust buys across partners and stations, dayparts and placements based on performance.

• Provide clear performance updates with risks, actions, results, and recommendations - not just numbers.

WHAT YOU'LL NEED TO SUCCEED

• 3+ years of local terrestrial radio buying experience.

• Experience managing media investments across multiple markets simultaneously.

• Experience working on performance-driven or lead-generation businesses where budgets and priorities shift frequently.

• Strong analytical skills with the ability to interpret performance data and make optimization recommendations.

• Demonstrated ability to thrive in a fast-paced environment with changing priorities and tight turnaround times.

• Experience forecasting, pacing, and managing fluctuating budgets while maintaining campaign performance.

• High energy, a curiosity for “what’s new” and desire to use AI in your everyday work life.

• Working knowledge of Nielsen Audio (PPM and diary), Comscore, and station-provided data.

• Experience with invoice reconciliation, accruals, station credit setup, and timely monthly financial deadlines.

• Experience with Strata, Prisma, and workflow tools such as Asana.

• MS Office experience required, with emphasis on Excel.

• Strong organization and time-management skills.

• Strong attention to detail and financial discipline.

• Excellent communication skills.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.