[RD2] 全新部門|Product Owner 遊戲企劃(棋類 牌類 奕智類)
Description
1. Translate business requirements into user stories for the development teams to understand the product vision and inspire them to deliver exciting and actionable solutions.
2. Driving the lean growth process end-to-end: Research, growth models, prioritization, experiment design, delivery and post-analysis
3. Formulate new hypotheses and discover product opportunities by conducting user behavior and performance analysis.
4. Fully understand the UX, from design to drop-off, how various segments behave, and identify leverage points.
5. Work with key stakeholders across the company and our partners to ensure successful product delivery.
6. Executive assignments by upper management.
7. To be on-call based on project needs
一、遊戲產品營運與策略規劃
1. 負責遊戲產品營運策略規劃,擬定並執行營運計畫,確保核心指標(留存、活躍、付費轉換、營收)達成。
2. 透過用戶數據分析洞察玩家行為、生態結構與風險,持續優化營運策略與產品體驗。
3. 關注市場趨勢與玩家需求,提出具可行性的產品與營運優化方案。
二、數據分析與成效追蹤
1. 與數據/BI 團隊合作,提出數據需求、報表架構與分析方向。
2. 追蹤並分析關鍵營運指標(DAU、ARPU、ARPPU、LTV、留存率、轉換率等)。
3. 建立營運監控與成效分析邏輯,能從數據中找出問題、歸因並提出改善建議。
三、活動企劃與日常維運
1. 規劃並執行遊戲內活動、促銷方案、節慶內容與成長機制。
2. 與美術、研發團隊密切協作,確保活動與功能準時上線、品質穩定。
3. 具備將創意轉化為可落地執行方案的能力,並能評估風險與成效。
4. 負責公告撰寫、文字校對、營運文件與簡報製作。
四、專案管理與跨部門協作
1. 掌控專案時程與版本節奏,協調研發、行銷、客服、外部廠商等團隊。
2. 作為跨部門溝通窗口,推進專案進度並處理突發狀況與風險。
3. 協助流程優化,提升營運與專案執行效率。
Qualification
1. Experience in software product management for at least 2 years
2. Comfortable working in cross-functional team with sometimes ambiguous priorities
3. Drive end-to-end product development
4. Experienced in product operations and handled production issues.
Skills
1. Data-driven attitude that is able to understand our market trends and translate them into business opportunities.
2. Excellent written and verbal communication skills.
3. Ability to effectively communicate with stakeholders in English.
1. 2 年以上遊戲產業經驗,具手遊或遊戲產品營運相關經驗(博弈/社交遊戲尤佳)。
2. 具備完整的營運規劃與執行能力,能獨立作業並推動專案落地。
3. 具良好數字邏輯與數據分析能力,能從數據中提出具體可行的營運建議。
4. 熟悉遊戲營運常見指標與玩家行為分析。
5. 做事細心、條理清楚,具良好溝通能力與團隊合作精神。