Real Estate CRM & Marketing VA

Salary: $6.50 – $7.50 per hour

Job Summary:
We’re out to find a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background to help build and manage the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. This is a marketing and systems role rather than a general admin position, covering CRM setup, SEO, landing pages, email marketing, and social/video content. The candidate we have in mind can turn an established brand, website, and content library into a consistent lead-generation and client-nurture engine, and is excited to grow with the business for the long term.

Key Responsibilities:

• Choose, set up, and organize a real estate CRM, consolidating contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions

• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners

• Build lead-nurture and follow-up workflows and track lead activity through the pipeline

• Plan and run lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns

• Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) connected to the CRM

• Handle on-page SEO, keyword research, and local SEO optimization for the website

• Repurpose video content into blog posts, social media posts, Reels, Shorts, and email content

• Manage and schedule Instagram and YouTube content and keep an organized content calendar and library

• Build and manage email newsletter campaigns, segmented lists, and nurture sequences

• Use AI tools to support content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation

• Strong WordPress experience, including landing page creation and on-page SEO

• Experience building lead-generation funnels and email marketing campaigns

• Comfortable creating short-form social/video content (Instagram Reels, YouTube Shorts)

• Thoughtful, precise, and independent

• Strong written English and communication skills

Preferred Skills:

• Previous experience supporting a Realtor, real estate team, or brokerage

• Experience with real estate CRMs such as Follow Up Boss or HubSpot

• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact

• Video editing experience (Canva, CapCut, or similar)

• Comfortable using AI tools (e.g., ChatGPT) to boost productivity

• Knowledge of local/neighborhood SEO strategy

Why Join Us:
This is a chance to take real ownership of a marketing and lead-generation function from the ground up, with meaningful input into strategy rather than execution alone. You’ll work in a flexible, supportive environment with strong long-term growth potential as your responsibilities and compensation grow with the business.