Recruitment Marketing Specialist

Recruitment Marketing Specialist
Youngstown, OH

Hourly Rate: $24.00 per hour

Aim Transportation Solutions is 26th on Transport Topics’ Top 50 Dedicated Contract Carrier Rankings. We are family-owned and financially strong. Aim Transportation Solutions has been in business for over 40 years and has grown to 1,000+ employees providing service nationwide.
Our core values of Accountability, Commitment, Integrity and Trust are at the forefront of our business.

In additional to being the largest, privately owned truck leasing company in North America, we are on Newsweek’s list of Top 100 Most Loved Workplaces® for 2024. Join us, and you will find out why Aim’s employees feel respected, appreciated, and compensated to the level they deserve.

Job Description:
The Recruitment Marketing Specialist is responsible for leveraging digital channels to attract top-tier talent, enhance brand awareness, and elevate recruitment efforts, as well as the optimization and performance tracking of campaigns on each channel. This position works closely with Aim’s marketing and recruitment teams to develop and implement strategic marketing campaigns that effectively target and engage qualified candidates. The goal of this position is to build creative and compelling content to increase employer brand awareness, increase quantity and quality of leads pushed to our recruiting staff through digital channels, and to creatively support all of Aim’s recruiting efforts.

• Digital Strategy Development: Collaborate with internal stakeholders to develop comprehensive digital marketing strategies aligned with our recruitment objectives and target audience.
• Content Creation and Social Media Management
• Paid Advertising: Plan and execute targeted digital advertising campaigns across various platforms,
• Search Engine Optimization (SEO): Assist Digital Marketing Manager in the implementation of SEO best practices to improve the visibility and ranking of the careers section of our website and job postings in search engine results pages (SERPs).
• Email Marketing: Develop and execute email marketing campaigns to promote job openings and provide valuable internal content and resources to facilitate employee referrals.
• Analytics and Reporting: Monitor, analyze, and report weekly and monthly on the performance of digital marketing initiatives, including website traffic, social media engagement, conversion rates, and ROI, to optimize campaign effectiveness and drive continuous improvement.
• Brand Management: Oversee the digital reputation of Aim as an employer.
• Lead Tracking and Source Identification: Utilize the Applicant Tracking System (ATS) to unify data points into single system to create meaningful information on campaign for forecasting & decision making.
• Event Support: Support the Recruiting team in the planning, promotion, and execution of hiring events, job fairs, trade school appearances, and other recruitment-related events. This includes the attendance of these events, as support is needed.

Benefits for Employee & Family:

• Anthem Blue Cross/Blue Shield Coverage
• 401K Company Match
• Paid Vacation and Holidays
• Company Paid Life Insurance
• Short-Term/Long-Term Disability
• Room for growth! Aim promotes from within!

Click to apply or contact a recruiter with questions by calling 330-318-4260

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, particularly within recruitment and/or the transportation industry.
• Creativity
• In-depth knowledge of digital marketing channels, tools, and techniques, including social media, content marketing, SEO, SEM, and email marketing.
• Proficiency in data analysis tools, such as Google Analytics and social media analytics platforms.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• 20% Travel Requirement

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