REEF INDUSTRIES - MARKETING MANAGER
TITLE: Marketing Manager
POSITION OBJECTIVE: The Marketing Manager leads the company’s marketing and advertising department, overseeing the success of various marketing initiatives.
QUALIFICATIONS:
Bachelor’s degree in marketing
5+ years of marketing experience
Experience using Customer Relationship Management (CRM) platforms
Strong analytical skills
Excellent written and verbal communication skills
Proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator, Lightroom & Acrobat)
Ability to multitask, prioritize and manage time effectively
Detail orientated with strong organizational skills
Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary
Capable of effectively managing job-related stress and fostering productive workplace interactions
JOB RESPONSIBILITIES:
Improve Reef Industries’ brand awareness, reach, conversion and retention.
Plan, drive and execute strategic marketing campaigns leveraging Reef channels utilizing global brand assets to meet regional growth goals and targets.
Collaborate with Sales Managers and Director of Sales & Marketing to develop, manage and maintain department budgets.
Oversee company websites, SEO and PPC processes and programs.
Responsible for developing, monitoring and scheduling print, digital and direct mail campaigns.
Complete check requests and purchase requisitions for the Marketing department.
Work with accounts payable department to approve marketing expenditures.
Manage and work with other departments to enhance your team capabilities as required.
Responsible for graphic design to meet necessary ad deadlines and to ensure the company’s messaging and communication programs are consistent.
Manage and work closely with Marketing Assistant to ensure tradeshow booth requirements and shipping are on schedule.
Develop and communicate clear project plans for all marketing activities, deliver against milestones to achieve goals, contribute to long term strategic vision and process development.
Support the sales team on design and content needs to ensure a smooth delivery of brand campaigns.
Utilize google analytics and other insights platforms to let decisions be guided and informed by data.
Collaborate with sales team to conduct cohesive and effective customer conversations.
Assist sales team at tradeshows when necessary; approximately 10% travel.
Manage leases and upkeep for the Marketing department equipment (copiers, tabber and direct mail printer).
Perform other duties as requested by management