【Regal Estate】社群媒體行銷專員 Full-Time: Social Media Content Specialist

Role Overview｜
We are a fast-growing, innovative company specializing in window blinds and shades, selling through Amazon, Walmart, and other leading e-commerce platforms. Our mission is to provide customers with stylish, high-quality, and easy-to-install window solutions. We are seeking a creative and hands-on Social Media Content Specialist to lead our brand's visual storytelling, manage our social media channels, and collaborate closely with the Marketing department to drive brand awareness from the ground up.

Team Culture｜
We're a lean, fast-moving team building a brand from the ground up. Here, you’ll experience：

• Real creative freedom – We want bold ideas, not just flawless execution.
• Zero-to-one ownership – Be part of shaping a brand’s origin story, not just managing it.
• Speak up and stand out – We thrive on brainstorming, whether it’s wild concepts or pixel-perfect tweaks.

Key Responsibilities｜

• ContentCreation&Strategy：Own and execute the social media content calendar. Write compelling, story-driven captions and produce high-quality short-form videos (Reels, Stories, Shorts) showcasing product features, DIY transformations, and styling tips.
• Platform & Community Management： Manage and grow our presence on Instagram, Facebook, Pinterest, and YouTube. Actively engage with followers, respond to DMs/comments in a consistent brand voice, and foster a loyal community.
• Cross-Functional Marketing Collaboration：Work closely with the Marketing department to align social content with product launches, promotional campaigns, and other marketing schedules. Support paid ad creative and influencer (KOL) seeding initiatives.
• Trend Tracking & Performance Analytics： Stay ahead of viral social media trends, popular audio, and home decor movements. Track and analyze weekly social metrics (engagement, reach, video views) to optimize content performance.
• Production & Styling: Plan, style, and shoot photo/video assets. Coordinate with the marketing team for product shoots, launch events, or creator collaborations.

Required Qualifications｜

• A strong grasp of current social media trends, internet culture, and visual storytelling.
• Excellent copywriting and communication skills (Advanced English reading and writing is a must, as our target market is the USA).
• A solid eye for aesthetics, color coordination, and interior styling.
• A portfolio demonstrating your creative vision or personal content creation is highly preferred.

Bonus Points｜

• Experience managing brand social media accounts or growing a personal brand/page.
• Familiarity with the following tools: Canva, CapCut, Photoshop, or other editing software.
• Experience or interest in DIY home improvement, staging, or interior design.
• Previous experience working within a fast-paced Marketing department or e-commerce brand.

Personal Traits We Value｜

• Aesthetic-Driven: You know what looks good on a grid and naturally notice design details.
• Proactive & Collaborative: You thrive in a team environment and love bouncing ideas off marketing peers.
• Trend Hunter: You spend hours scrolling social media and can spot the next big trend before it hits the mainstream.

職位概述｜
Regal Estate是一家快速成長且充滿創新的品牌，專注於窗簾與窗飾（Window Blinds & Shades）產品，透過 Amazon、Walmart 及其他主流電商平台銷售。我們的使命是為消費者提供兼具美感、高品質且易於 DIY 安裝的窗飾解決方案。
我們正在尋找一位充滿創意、樂於實作的 社群媒體行銷高手，負責打造品牌的視覺故事、經營社群媒體平台，並與行銷團隊密切合作，從零開始提升品牌知名度。

團隊文化｜
我們是一個精實、高效率、快速成長的團隊，正一起打造一個全新的品牌。在這裡，你將擁有：
•真正的創作自由—我們期待大膽創新的想法，而不只是完美執行。
•從0到1的品牌參與感—不只是維護品牌，而是親手打造品牌的起點。
•勇於發聲、激盪創意—無論是天馬行空的點子，或是對細節的極致追求，我們都鼓勵分享與討論。

工作內容｜
社群內容企劃與製作
•規劃並執行社群媒體內容行事曆。
•撰寫具故事性且吸引人的貼文文案。
•製作高品質短影音內容（Reels、Stories、YouTube Shorts），包含產品特色介紹、DIY 改造案例及居家搭配技巧等。
社群平台經營與互動
•負責Instagram、Facebook、Pinterest及YouTube等平台的日常營運。
•持續提升品牌曝光與粉絲互動。
•以一致的品牌語調回覆私訊與留言，建立忠誠且活躍的社群。
跨部門行銷合作
•與行銷團隊密切合作，使社群內容配合新品上市、促銷活動及各項行銷計畫。
•協助廣告素材製作及 KOL／創作者合作推廣。
趨勢觀察與成效分析
•持續追蹤最新社群媒體趨勢、熱門影音素材及居家裝潢潮流。
•每週追蹤並分析社群數據（互動率、觸及率、影片觀看數等），持續優化內容表現。
內容拍攝與美術規劃
•規劃、佈景並拍攝產品照片及影片素材。
•協同行銷團隊執行產品拍攝、新品發表及創作者合作等專案。