Regional Account Executive
Position Overview
A dynamic, results-driven Regional Account Executive to drive advertising revenue across our regional radio broadcast and digital media portfolio. In this role, you won't just sell commercial airtime; you will partner with regional brands, agencies, and businesses to craft compelling audio and multi-platform marketing solutions that deliver measurable results.
If you are a strategic storyteller with a hunter mentality and a passion for the audio landscape, this is your opportunity to manage a lucrative territory and elevate regional brands.
Key Responsibilities
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Business Development: Actively prospect, cold call, and secure new regional advertising clients and ad agencies to exceed monthly and quarterly revenue goals.
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Consultative Selling: Conduct thorough discovery meetings to understand client marketing objectives, then develop custom, multi-platform campaigns (on-air, digital, streaming, and event sponsorships).
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Territory Management: Maintain and grow an existing book of regional business, building deep, long-term relationships with key decision-makers and media buyers.
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Collaboration: Partner with our internal creative, production, and promotions teams to ensure client copy and campaigns are executed flawlessly.
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Campaign Analytics: Monitor campaign performance, provide post-campaign recap reports to clients, and use data to justify renewals and upsells.
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Market Awareness: Stay ahead of industry trends, regional competitive media landscapes, and emerging digital audio technologies.