Regional Account Manager

The Regional Account Manager will be responsible for driving growth in capital sales and service/ after-sales support for a territory predominantly covering the North of England. The territory will include Greater Manchester, Liverpool, Yorkshire, Cheshire, Staffordshire and Nottinghamshire.

This role focuses on managing key accounts, developing new business opportunities, and ensuring customer satisfaction through proactive relationship management and technical expertise. The successful candidate will work closely with the sales, service, and operations teams to achieve revenue targets and deliver best-in-class solutions to our clients.

Responsibilities

Account Management & Growth
  • Manage existing client accounts, ensuring customer retention and satisfaction.
  • Identify and develop new sales opportunities for capital equipment and service contracts.
  • Develop strategic plans to grow the client base within the assigned region.
Sales Execution
  • Achieve sales targets for capital equipment and aftersales services.
  • Prepare and deliver compelling proposals, presentations, and quotations.
  • Negotiate contracts and pricing within company guidelines.
Customer Relationship Management
  • Build and maintain strong relationships with key stakeholders (e.g., healthcare providers, facility managers, procurement teams).
  • Serve as the primary point of contact for clients, addressing inquiries and resolving issues promptly.
  • Ensure service excellence through regular follow-ups and customer feedback
Collaboration & Coordination
  • Work closely with the technical service team to ensure seamless delivery and support for installed systems.
  • Collaborate with marketing to develop campaigns and initiatives targeting regional growth.
  • Partner with the operations team to ensure timely project delivery and service execution.
Reporting & Strategy
  • Monitor and report on sales performance, pipeline development, and customer feedback.
  • Develop regional sales strategies aligned with company objectives.
  • Provide market intelligence and competitive insights to inform business decisions.

Requirements

Essential:
  • Demonstrable experience of succeeding within an account management role.
  • Demonstrable experience of winning new business and being comfortable selling solutions to potential customers.
  • Experience with service/aftersales support models.
  • Strong sales and negotiation skills.
  • Excellent relationship-building and communication abilities.
  • Technical acumen to understand and present complex solutions.
  • Proficiency in CRM systems and Microsoft Office Suite.

Preferred:
  • Experience of selling capital equipment or service contracts in healthcare settings is desirable.
  • Familiarity with technical systems used in operating theatres, cleanrooms, or pharmaceutical facilities.

Benefits

Critical illness scheme – Death in service cover – Cycle to work scheme – Employee assistance scheme – Pension scheme after 3 months employment

Additional Benefits
Flexible start time (between 7am-9am) – Friday early finish (5 working hours) – Hybrid working (visiting customers) with the opportunity to work from home – Optional Medicash healthcare plan – Wellbeing allowance – Company-wide social & wellbeing activities – Company sick pay – Enhanced Maternity & Paternity pay – Commitment to continuous professional development.

See also

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