Regional Aftersales Manager - Alfa Romeo
The Regional Aftersales Manager serves as the primary liaison between dealers and the brand, supporting retail parts and service growth while finding efficiencies in tech advisement and warranty administration. Key areas include marketing, retail displays, service traffic generation, tech liaison, warranty process, customer experience, and retention. The role also evaluates parts inventory levels and product mix and advises dealers on improvement opportunities.
The selected candidate will analyze dealer financial performance and advise dealers on strengthening parts and service operations. The manager will ensure service marketing initiatives align with corporate guidelines and remain competitively positioned to increase traffic and revenue while retaining active customers. This role also leads and motivates independent dealer operators to improve performance through stronger marketing plans, effective parts and accessory merchandising, financial consultation, and training on products and service offerings.
Key Responsibilities:
- Act as the primary liaison between dealers and the brand for all aftersales matters across the region
- Drive retail parts and service growth by analyzing dealer financial performance and advising on improvement opportunities
- Evaluate parts inventory levels and product mix and recommend actions to optimize dealer stocking and merchandising
- Ensure service marketing initiatives align with corporate guidelines and are competitively positioned to increase traffic, revenue and customer retention
- Support the warranty administration process and act as technical liaison between dealers and HQ
- Coach, lead and motivate independent dealer operators through marketing plans, financial consultation and training on products and service offerings
- Monitor customer experience metrics and partner with dealers on action plans to improve satisfaction and retention