Regional Commercial Manager - London

As we evolve into Social Wellness Clubs, we are creating spaces and experiences that support every aspect of our members’ physical, mental, nutritional and social wellbeing. By bringing together expert guidance, genuine community, personalised experiences and innovative technology, we make wellness feel accessible, welcoming and easy to navigate. Virgin Active is committed to recruiting the finest people who share our passion for creating exceptional experiences and delivering world-class service every day. We are looking for a Regional Commercial Manager to join our Commercial Team.

Role Type: FTC - 12 Months

Number of hours: 40

The Regional Commercial Manager is accountable for accelerating membership growth across Virgin Active's London clubs. Working in partnership with General Managers and club Commercial Managers, you will turn performance data into clear local plans; strengthen sales leadership and execution; and create high-performing teams that consistently deliver sales, yield and net membership growth. This is a hands-on, field-based 12-month role with a strong focus on coaching, execution-at-pace and measurable results.

The Role:

• Own regional membership sales performance, translating budgets and club targets into clear weekly priorities, action plans and interventions.
• Partner with General Managers and club Commercial Managers to diagnose performance, identify opportunities and agree actions, owners and timescales.
• Coach and challenge club leaders and sales teams across lead generation, enquiry handling, appointments and tours, follow-up, referrals, local partnerships and conversion.
• Create a consistent commercial operating rhythm through regular performance reviews, pipeline scrutiny, forecasting and the sharing of best practice.
• Use CRM data, business intelligence dashboards and customer insight to identify risks and opportunities, test initiatives and measure impact.
• Work with Marketing, Central Sales, Operations and other teams to deliver campaigns, promotions and local sales-driving activity effectively.
• Support the recruitment, selection, onboarding and development of club commercial talent, and work with General Managers and People teams to address underperformance.
• Provide accurate forecasts and concise regional updates, escalating material risks early and recommending practical solutions.

Who We’re Looking For

• A strong track record of delivering sales growth across multiple sites or business units in a consumer membership, hospitality, leisure, retail or similar environment.
• Experience coaching and influencing managers and frontline sales teams, including having clear and constructive conversations about underperformance.
• Confidence using sales funnels, CRM systems and business intelligence dashboards to turn data into focused action.
• Strong commercial judgement across sales volume, conversion, price and yield, customer experience and net membership growth.
• Clear communication skills and the credibility to build productive relationships with club teams, senior leaders and cross-functional partners.
• A self-directed, pragmatic style; comfortable with ambiguity, changing priorities and taking ownership through to delivery.
• The ability to travel extensively across Greater London, with flexibility to work occasional evenings and weekends as the business requires.
• A genuine interest in wellness and creating excellent experiences for members and prospective members.

What You’ll Get

• The opportunity to be part of a brand redefining the future of wellness
• A premium environment with industry-leading facilities
• Development and progression opportunities aligned to your level
• Access to a vibrant, engaged member community
• The platform to build your career, reputation and impact

Our Perks

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to The Peoples Pension, with our contributions at 3% OR Access to Scottish Widows Pension with us matching contributions up to 5%
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our Health Heroes employer assistance programme is there when you need a helping hand with 6 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.