Regional CRM Specialist (E.EMEA Markets)

工作說明

1. Plan and execute CRM campaigns across channels (email, WhatsApp, website, etc.), including segmentation, content coordination, and scheduling
2. Support local market teams with campaign rollout and project follow-ups
3. Collaborate with regional stakeholders to translate strategies into actionable execution plans
4. Maintain and update WIP trackers, campaign calendars, and status documents
5. Monitor KPIs, analyze campaign results, and recommend improvements
6. Bring clarity to unclear tasks and follow through without needing constant direction

需求條件

1. 3+ years of experience in CRM, digital marketing, or campaign operations
2. Prior experience in a media buy agency or digital marketing agency is highly preferred
3. Strong organizational skills — able to manage multiple deliverables in parallel
4. Proficient in Excel / Google Sheets for segmentation, performance tracking, and documentation
5. Clear communicator with excellent written documentation skills (recaps, notes, trackers)
6. Able to work across markets, time zones, and shifting priorities
7. Fluent in Mandarin and English

Nice to have:
1. Familiarity with A/B testing and campaign optimization
2. Knowledge of HTML or EDM tools
3. Experience with Google Analytics, Tableau, or similar platforms
4. Understanding of customer lifecycle strategy