Regional Franchise Development Marketing Manager
Key Responsibilities
Develop and execute regional franchise investor marketing strategies and campaigns.
Generate, nurture, and qualify prospective franchise investors through digital, CRM, content, and event marketing.
Partner closely with Franchise Sales, Regional Agents, country teams, Property, and Marketing to support franchise conversion.
Plan and manage investor events, campaigns, content, landing pages, and lead-generation initiatives.
Monitor campaign performance, budgets, attribution, and funnel metrics to improve ROI and conversion.
Adapt regional marketing strategies to local market needs across multiple Asian markets.
Build strong relationships with prospective investors, franchisees, landlords, agencies, and external partners.
Travel periodically across Asia to support local market activities and stakeholder engagement.
Qualifications
5+ years of experience in franchise marketing, B2B demand generation, investor marketing, commercial marketing, or related fields.
Proven experience managing multi-market lead-generation campaigns with measurable pipeline or revenue results.
Strong knowledge of digital marketing, CRM, lifecycle marketing, content, events, and landing-page optimisation.
Experience working across multiple countries and cultures; Southeast Asian experience is an advantage.
Strong analytical and commercial skills, including experience with budgets, attribution, funnel reporting, and performance optimisation.
Excellent written and spoken English; additional Asian language skills are an advantage.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience in franchising, fitness, hospitality, property, retail, or network-growth businesses is highly preferred.
What We're Looking For
Commercially driven and focused on qualified pipeline and sales outcomes, not just lead volume.
Strong regional mindset with the ability to adapt strategies to local markets.
Hands-on, analytical, organised, and comfortable managing multiple markets and campaigns.
Strong communicator and stakeholder manager who can influence across teams and cultures.
Able to turn complex franchise propositions into clear and compelling investor messaging.
This is a regional role based in the Philippines, with regular collaboration across time zones and periodic travel throughout Asia.