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Regional Growth Manager - CIS

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We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.

Responsibilities

  • Drive user growth and reactivation through local growth initiatives and experiments;
  • Launch and optimise acquisition and activation campaigns based on data and business priorities;
  • Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
  • Monitor key growth metrics, analyse performance, and translate insights into actions;
  • Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

    • Requirements

  • 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
  • Proven experience running end-to-end growth campaigns with measurable business impact;
  • Strong analytical skills and confidence working with data to make decisions;
  • Ownership mindset with the ability to execute independently in a fast-paced environment;
  • Experience with experimentation, A/B testing, and campaign optimisation;
  • Native Russian and strong English communication skills;
  • Passion for crypto, fintech, or emerging technologies.
    • Show

    What this application asks

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    Which location are you applying for?, Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn account or any other links URL

    • Where do you currently live? choose one · optional
    • What is your nationality? choose one · optional
    • Language 1 choose one · optional
    • Language 2 choose one · optional
    • Language 3 choose one · optional
    • Do you have any experience with cryptocurrency or blockchain, either professionally or personally? choose one
    • If yes, please briefly describe your experience. written answer · optional
    • How did you hear about our job opening? Please select one of the following options: choose one