Regional Growth Manager

<div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">About</span></b><b></b><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#FF0000;" xml:lang="en-gb">Parlē Agro</span></b><b></b></p> </div><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">Parle Agro is one of India's leading beverage companies, known for its iconic brands and innovative products in the beverage sector. Founded in 1984, the company has grown exponentially over the years, establishing a strong presence across India and expanding its reach internationally with turnover of Rs 8,500 Crore in 2023.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:#808080;" xml:lang="en-gb"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">About the role</span></b></p> </div><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">The Regional Growth Manager (RGM) plays a pivotal role in driving sales growth and market expansion for Parle Agro within their assigned region. Reporting to the Business Head, the RGM is responsible for developing and executing comprehensive business plans, establishing performance targets, and leading cross-functional teams to achieve sales objectives. The AGM and GO report to the RGM.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-us" xml:lang="en-us"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Responsibilities</span></b></p> </div><p class="MsoNormal" style="text-align:justify;"><span lang="en-us" xml:lang="en-us">1.Sales and Distribution Management:</span></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Develop and execute business plans to achieve sales objectives, including coverage, distribution, and display objectives.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Establish and monitor performance targets for growth officers and area growth managers, ensuring alignment with overall business goals.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Coordinate with subject matter experts to execute brand activities and initiatives effectively.</span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Execute market contact plans and ensure timely reporting to BM/BH.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-us" xml:lang="en-us">2.Market Analysis:</span></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Analyze market trends and track sales performance, sharing insights and reports with senior management.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Utilize market insights to forecast stock requirements and provide recommendations to BM/BH.</span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Track and report on competitive activities and developments, proposing counteractive strategies as necessary.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-us" xml:lang="en-us">3.Business Development:</span></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Develop and deploy quarterly and annual plans, programs, and policies for the sales team.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Establish channel partner numbers required in each territory and the infra requirement like investments, units and no of channel partners.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Break their objectives month wise, weekly and day wise and put –up a system of reporting accordingly. </span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Take new initiatives for business growth and market expansion.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-us" xml:lang="en-us">4.Team Management:</span></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Establish and monitor performance targets for growth officers and area growth managers, ensuring alignment with overall business goals.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Conduct regular review meetings with AGMs weekly to track progress and take corrective actions as necessary.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Conduct review meeting for Growth officers once in a quarter to review their total territory performance and guide them on improvement areas. </span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Ensure that your team raises their and their channel partner claims on time and settle them as per the agreed calendar.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-us" xml:lang="en-us">5.People Management:</span></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Lead and motivate cross-functional teams to achieve sales objectives and business goals.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Implement and oversee the agreed training calendar to enhance team capabilities and performance.</span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-us" style="font-family:Symbol;" xml:lang="en-us">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-us" xml:lang="en-us">Coordinate with HR for recruitment, training, and development initiatives as necessary.</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 0cm 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Job Specification</span></b></p> </div><p class="MsoNormal" style="text-align:justify;"><u><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">Education and skills</span></u></p><p class="MsoListParagraphCxSpFirst" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Must have experience in the FMCG industry with a focus on general trade.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Excellent communication, negotiation, and leadership skills.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">MBA from Business Schools preferred.</span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left:54pt;text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span lang="en-gb" xml:lang="en-gb">Experience: 8+ years in FMCG sales and management. (Age less than 40 years)</span></p><p class="MsoListParagraphCxSpLast" style="margin-left:54pt;text-align:justify;"><span lang="en-gb" xml:lang="en-gb"> </span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Competencies</span></b></p> </div><p style="margin-left:54pt;text-align:justify;text-indent:-18pt;background-size:initial;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;font-family:Calibri, sans-serif;color:#000000;">Field Work Experience </span></p><p style="margin-left:54pt;text-align:justify;text-indent:-18pt;background-size:initial;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;font-family:Calibri, sans-serif;color:#000000;">Channel Partner management </span></p><p style="margin-left:54pt;text-align:justify;text-indent:-18pt;background-size:initial;"><span style="font-size:11pt;font-family:Symbol;">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:11pt;font-family:Calibri, sans-serif;color:#000000;">Territory Management and Selling skills</span></p><div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;"> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb"> </span></b></p> <p class="MsoNormal" style="text-align:justify;border:none;padding:0cm;"><b><span lang="en-gb" style="font-size:14pt;line-height:107%;color:#44546A;" xml:lang="en-gb">Key Interactions</span></b></p> </div><p class="MsoListParagraphCxSpFirst" style="text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;color:#000000;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><b><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">External </span></b><span lang="en-gb" style="color:#000000;" xml:lang="en-gb">Retailer and channel partners</span></p><p class="MsoListParagraphCxSpLast" style="text-align:justify;text-indent:-18pt;"><span lang="en-gb" style="font-family:Symbol;color:#000000;" xml:lang="en-gb">·<span style="font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><b><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">Internal </span></b><span lang="en-gb" style="color:#000000;" xml:lang="en-gb">Regional HR, Accounts, SME, Sales Team</span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb"> </span></p><p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" style="color:#FF0000;" xml:lang="en-gb">PREFFERED INDUSTRY </span></p><p> <span lang="en-gb" style="font-size:11pt;line-height:107%;font-family:Calibri, sans-serif;color:#000000;" xml:lang="en-gb">FMCG</span></p>