Regional Manager - Florida
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Florida Regional Manager
WHO IS INFINIUM SPIRITS?
Founded in 2005, we are a family-owned spirits company with an entrepreneurial edge, blending tradition with the drive to build the next generation of iconic brands. At Infinium Spirits, we live our values of integrity, ownership, unity, curiosity and gratitude. We hold each other accountable for our results and believe that the company success is based on the whole collective of team members, not individual contributors. There is no room for egos. We are building a team of thought-leaders across the entire company with expertise in sales, marketing, supply chain, business analytics and finance to fuel a diverse and distinctive portfolio of award-winning brands such as Templeton Rye, Tears of Llorona, Howler Head, Zaya Rum, Seagram’s Vodka, and Corralejo Tequila, just to name a few. In addition to our core powerhouse brands, we continue to seek new opportunities in the beverage category to innovate and meet regional needs.
COME WORK WITH US
At Infinium Spirits, success doesn’t happen between the hours of 9 to 5. We are building a team of hard-working, ambitious professionals who are ready to roll up their sleeves, put in the long hours, and create real impact in the marketplace. We want out-of-the-box thinkers who bring new ways to solve problems to the table, if you excel at escape rooms, are energized by logic problems and believe that anything is possible, you have the ingredients we are seeking on our team. We hire people, NOT resumes. If you think you are right for the role, apply now!
Diversity. Equity. Inclusion. We are committed to creating an inclusive and fair workplace that values diversity. We know that when people feel a sense of belonging, they are more creative, innovative, and successful. We welcome the unique contributions you bring in terms of background, education, opinions, culture, and identity.
THE BAR WE SET
Building brands in the spirits industry at our stage means constant change, high expectations, and a healthy dose of chaos. The people who thrive here are those who own their market, push for results, and stay hungry no matter the challenge. This isn’t the right place for everyone.
ABOUT THE JOB
The Regional Manager for Florida will drive brand growth both in the general market and the chains market by managing sales activities, building strong relationships with key accounts, and overseeing a team of brand development specialists. You will work closely with the sales team to implement strategies that align with company goals and enhance brand visibility. This is a statewide commercial leadership role with responsibility for Florida’s financial and brand performance across all channels, including chains, independent off-premise and on-premise. The successful candidate will bring established senior-level chain buyer relationships, extensive experience leading customer-facing sales teams and a track record of managing a profitable state P&L.
The Regional Manager for Florida will drive brand growth both in the general market and the chains market by managing sales activities, building strong relationships with key accounts, and overseeing a team of brand development specialists. You will work closely with the sales team to implement strategies that align with company goals and enhance brand visibility. This is a statewide commercial leadership role with responsibility for Florida’s financial and brand performance across all channels, including chains, independent off-premise and on-premise. The successful candidate will bring established senior-level chain buyer relationships, extensive experience leading customer-facing sales teams and a track record of managing a profitable state P&L.
ESSENTIAL FUNCTIONS/THE DAY-TO-DAY
- Strategic Sales & Distribution: Develop and execute sales plans to drive growth, increase market share, and enhance brand visibility in the Florida markets. Deliver annual volume and profit goals for Florida’s regional chain accounts. Own the integrated Florida business plan across all channels, translating state volume, revenue and operating income targets into clear distributor, account and individual team priorities.
- Distributor Management: Maintain and strengthen relationships with distributors, ensuring alignment with brand and channel priorities. Conduct regular business reviews and lead distributor training. Collaborate with regional and national distribution teams to drive executional excellence, presenting business solutions that deliver positive results.
- Field Presence: Spend an average of four days per week in the field, visiting key accounts and working with distributors to maximize brand impact and identify new opportunities. Lead from the front through regular joint sales calls, buyer meetings and field coaching. Approximately 80% of working time is expected to involve travel and in-market activity across Florida, with consistent coverage of all major territories.
- Brand Execution: Lead the implementation of strategic programs for product launches, retail promotions, and brand-building activities. Support distributor execution within the territory.
- Market Analysis: Use data-driven insights to identify opportunities and allocate resources effectively. Maintain thorough knowledge of key accounts and market conditions. Conduct in-depth analysis to identify opportunities for SKU expansion, additional listings, and enhanced shelf presence.
- Relationship Building: Serve as the primary contact for key accounts, building strong relationships with decision-makers and consulting on strategies that benefit both parties. Cultivate and maintain trust-based relationships with regional chain buyers to elevate Infinium Spirits’ presence in the marketplace. Personally develop and maintain relationships with senior chain buyers, category managers and other key decision-makers. Use these relationships to secure listings, distribution, displays and promotional opportunities, coordinating with Strategic/National Accounts on shared customers.
- Event Participation: Represent the brand at trade and consumer events, conducting product presentations and training to increase brand awareness and loyalty.
- Chain Account Planning: Develop and execute brand-building programs tailored to the needs and goals of each regional chain. Create and manage a customer presentation schedule for targeted accounts, and deliver impactful, data-driven presentations for quarterly business planning meetings.
- Pricing & Retailer Programming: Monitor chain pricing to ensure alignment with targeted retail pricing strategies. Oversee retailer programming, including scans, rebates, incentives, and innovative packaging solutions, and coordinate with local teams and distributors to ensure flawless execution and compliance with retailer agreements.
- Budget Management: Manage and allocate budgets effectively, including Local Promotional Funds (LPF) and individual team T&Es, to maximize ROI. Own the Florida state P&L, including revenue, gross profit, operating income and controllable commercial expenditure. Work with Commercial Finance to forecast performance, review monthly variances and implement corrective actions. Evaluate pricing, trade investment and promotional spend against profitability and return on investment.
- Team Leadership: Provide training, performance management, and leadership to direct reports, ensuring alignment with distributor goals, local incentives, and execution plans. Directly manage, coach and develop a customer-facing field sales team. Set clear account and territory objectives, conduct regular field work and performance reviews, and hold team members accountable for execution, CRM quality, follow-through and commercial results. Recruit and develop talent and address underperformance promptly.
- Merchandising Excellence: Evaluate and provide actionable feedback on merchandising execution for Infinium Spirits’ portfolio, driving continuous improvement.
*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.
AM I THE RIGHT FIT?
Not everyone can be a Regional Manager. To be seriously considered for the role here is what you’ll bring:
Education/Licenses/Certification:
- Required
- Bachelor’s degree in business administration, management, marketing, or a related field. Equivalent work experience may substitute for education requirements.
Experience:
- Required
- At least 10+ years of alcohol/beverage industry experience.
- At least 10+ years of people management experience . Extensive direct leadership of customer-facing sales teams is required, including field coaching, performance management and developing high-performing salespeople across multiple territories.
- Must have strong relationships with executive chain buyers. Established senior-level relationships with chain buyers and category decision-makers relevant to Florida, with demonstrable success converting those relationships into listings, distribution gains and profitable growth.
- Proven experience in sales and distributor management. Demonstrated experience leading an entire state across chains, independent off-premise and on-premise channels, with accountability for both distributor performance and direct sales team execution.
- Understanding of brand building in the spirits category, specifically in the general market channel.
- Knowledge of pricing, profit, and brand economics at the account level. Proven ownership and management of a state P&L, including budgeting, forecasting, pricing decisions, commercial investment and delivery of profit targets.
Skills/Traits
- Dynamic Communication & Negotiation: Exceptional ability to build relationships and negotiate effectively, with strong verbal and written communication skills.
- Strategic Analysis: Proficient in analyzing market data and crafting actionable strategies that drive brand growth.
- Brand Passion & Results-Driven: A deep passion for brand-building combined with a relentless drive to achieve results.
- Presentation Excellence: Skilled in delivering compelling presentations that engage and persuade.
- Tech-savvy: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Organizational Mastery: Strong analytical, organizational, and planning skills.
- Self-Starter & Team Player: Highly motivated and capable of initiating activities independently while thriving in a collaborative team setting.
- Sales & Marketing Expertise: In-depth understanding of marketing strategies, sales techniques, and product promotion.
- Industry Knowledge: Solid understanding of pricing dynamics within the 3 Tier System and the ability to navigate state and federal liquor laws.
- Flexible & Committed: Willingness to travel up to 80% of the time, including nights and weekends. Must be comfortable with approximately 80% travel and in-market activity across Florida, including overnight travel as required, and demonstrate a hands-on approach to leading alongside the sales team.
Physical Demands:
- Standing and Walking: Working in retail or conducting field sales requires spending significant time on your feet.
- Lifting and Carrying: This role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
- Driving: A significant amount of time will be spent driving, so sitting for long periods and handling the physical demands of operating a vehicle are required.
- Physical presentations: must be able to stand, gesture, and maintain a high level of energy and engagement throughout presentations to clients/potential customers.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
If after reading through this long list you’re thinking – I’m not sure if I meet 100% of these requirements, should I still apply? YES – if you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here – we want to talk to you!
Benefits:
- Competitive benefits package including medical, dental, vision, 401k with 100% vesting, company-paid life insurance, and flexible vacation.
- Monthly wellbeing stipend, professional development opportunities, and employee assistance program.
Before you apply, consider if you can:
- Care deeply about building brands and winning in the market
- Drive results by growing depletions, sales, and account relationships
- Keep pace with weekly—not quarterly—goals and deliverables
- Be resilient and resourceful when things don’t go as planned
- Take ownership instead of pointing fingers at distributors or the market
- Bring sharp thinking, strong opinions, and solutions to the table
- Collaborate with teammates and distributors—even when it’s hard—to move forward
- Show up in the field, in person, every week, making an impact where it matters