Regional Manager of Brand and Digital Communications

The Brand & Digital Communications Specialist is a hands-on, highly organized marketing professional responsible for executing digital marketing, website, social media, content, and brand initiatives for Rennes Group. This position plays an important role in strengthening brand awareness, attracting prospective residents and employees, supporting referral development, and promoting the experiences offered throughout Rennes Group communities. The specialist will manage day-to-day digital platforms, create engaging visual and written content, support advertising campaigns, maintain website content, and help ensure marketing projects move from concept through completion. This position will be expected to manage multiple projects, take ownership of assignments, respectfully challenge ideas when improvements can be made, and collaborate closely with internal teams, campus leaders, and external vendors.

Duties/Responsibilities:

• Manage and maintain Rennes Group’s social media platforms, including developing, scheduling, publishing, and monitoring engaging content.
• Create high-quality graphics, advertisements, photography, video, and other visual content that consistently reflects Rennes Group’s brand.
• Maintain and update company websites to ensure information is accurate, current, user-friendly, and aligned with organizational priorities.
• Apply search engine optimization best practices to improve website visibility, search performance, and targeted traffic.
• Develop written content for social media, websites, advertisements, press releases, blogs, news stories, recruitment initiatives, and other communications.
• Support digital advertising campaigns designed to attract prospective residents, employees, referral partners, and community members.
• Monitor website, social media, and advertising performance and recommend opportunities to improve engagement and results.
• Identify emerging marketing trends, platforms, and creative strategies that could strengthen brand awareness and expand audience reach.
• Attend bi-monthly marketing meetings within designated Rennes Group markets and help drive appropriate projects and follow-up activities.
• Coordinate assigned marketing projects from concept through approval, production, distribution, and completion.
• Provide marketing and promotional support for recruiting initiatives, campus events, sponsorships, awards, community partnerships, and business development efforts.
• Collaborate with campus leaders, regional team members, recruiters, vendors, and creative partners to gather information and produce effective marketing materials.
• Coordinate the production and delivery of printed materials, promotional items, signage, advertisements, digital content, and other branded resources.
• Maintain organized project records, content libraries, platform access, deadlines, approvals, and vendor communications while performing other duties as assigned.