Regional Marketing Director, APAC

The Regional Marketing Director is responsible for leading ViewSonic APAC's integrated Product Management, Marketing, Demand Generation, and Supply Chain functions to drive profitable business growth across the region. This role serves as the strategic owner of regional product portfolio planning, go-to-market execution, channel marketing effectiveness, demand generation initiatives, and commercial business performance.

Working closely with Global Business Units, Country Sales Organizations, Channel Partners, and Supply Chain teams, the Regional Marketing Director ensures alignment between business strategy, market opportunities, and operational execution.

The role requires a highly commercial mindset with strong leadership capabilities to transform marketing from a support function into a growth engine that accelerates revenue, profitability, and market expansion throughout APAC.

Key Responsibilities
1. Regional Business & Growth Strategy
Develop and execute APAC growth strategies, translating corporate priorities into actionable plans while identifying new market opportunities and leading annual business planning.

2. Product Portfolio Leadership
Oversee the full regional product portfolio, guiding product strategy, lifecycle management, pricing, and ensuring alignment between market needs and Business Unit roadmaps.

3. Go-To-Market & Demand Generation Leadership
Define and execute GTM strategies, coordinate across Product, Marketing, and Sales, and drive demand generation initiatives with measurable ROI.

4. Channel Marketing & Ecosystem Development
Lead channel strategies across IT, ProAV, Education, and E-Commerce; strengthen distributor and partner relationships to improve productivity and market penetration.

5. Marketing Communications & Brand Management
Champion consistent APAC "One Voice" messaging, overseeing MarCom, content, PR, digital, and social media while ensuring alignment with global brand standards.

6. Digital Marketing & Marketing Operations
Drive data-driven marketing transformation using analytics, automation, and AI tools; establish performance frameworks linking marketing activity to pipeline and revenue.

7. Supply Chain Alignment & Forecast Governance
Oversee demand planning and forecasting, ensuring alignment between sales, product planning, and supply chain to maintain inventory health and minimize supply risk.

8. Financial & Business Performance Management
Own marketing budgets and resource allocation; monitor revenue, margin, and ROI performance; deliver executive-level insights through dashboards and business reviews.

9. Leadership & Organizational Development
Build and develop a high-performing team across Marketing, Product, and Supply Chain; foster accountability and innovation while driving cross-functional collaboration and change management.