Regional Marketing Executive (Contract)

What you'll do:

As a Regional Marketing Executive, you will play an integral role in shaping the organisation’s presence across energy markets by designing impactful account-based marketing plans.

• Develop strategic account-based marketing plans utilising multiple tactics such as events, email campaigns, content syndication, display advertising, and social media channels tailored for the APAC region.
• Collaborate extensively across business teams and extended marketing functions to plan and deliver integrated initiatives that generate demand, enhance portfolio awareness, and increase overall market share.
• Monitor campaign success metrics and budgets while actively contributing to achieving business growth targets alongside programme managers.
• Design and implement inbound customer experiences focused on pipeline acceleration and demand generation through online engagement, social media outreach, telemarketing activities, and nurturing customer journeys.
• Identify opportunities to improve campaign effectiveness by leveraging advanced audience segmentation techniques, digital processes, and staying informed about the latest developments in lead generation.
• Brief external agencies—including creative, digital, and media planning partners—to ensure campaign activity aligns with brand standards and identity guidelines while maintaining focus on KPIs.
• Implement ongoing testing of creative messaging, landing pages, campaigns, and tools to optimise performance across all digital channels.
• Drive structured campaign testing designed to validate the potential of new digital audiences while ensuring rapid but well-organised execution.
• Work closely with commercial sales and editorial teams to align marketing objectives with broader business goals for maximum impact.
• Contribute actively to regional demand generation programmes by supporting live events, webinars, and other marketing initiatives aimed at audience acquisition and engagement.

What you bring:

Your proven track record in B2B marketing equips you perfectly for the Regional Marketing Executive role.

• Minimum of three years’ B2B marketing experience with direct involvement in account-based strategies focused on demand creation and pipeline contribution or acceleration.
• Proven ability to develop integrated inbound/outbound campaigns using a tactical mix including physical/virtual events as well as social/digital channels tailored for specific objectives.
• Demonstrated knowledge of sales cycles within B2B environments coupled with experience in driving successful online marketing campaigns from inception through performance optimisation.
• Familiarity with key business applications such as Sharepoint, Salesforce, Marketo, HTML; ability to leverage these tools for campaign management and data analysis.
• Excellent analytical skills enabling you to translate quantitative findings into actionable programmes that optimise day-to-day performance.
• Ability to bridge data analysis with research insights and competitive intelligence for efficient customer acquisition programmes.
• Customer-centric attitude combined with motivation to work entrepreneurially within a regional team setting.
• Up-to-date understanding of AI technologies relevant to modern marketing trends; ability to utilise AI tools for improved effectiveness.
• Experience managing large ad platforms (LinkedIn, Facebook, Google Ads, YouTube) is highly desirable for targeting diverse audiences.
• Deep interest in social media/digital platforms plus experience building/managing customer data sets (segmentation/campaign sizing/propensity modelling).

What's next:

If you are ready to make an impact in regional marketing while advancing your career within a supportive team environment apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R25132560 Madiha Binti Md Ridza