Regional Marketing Manager, APAC

Responsibilities:

• Lead the non-food category across APAC by translating the global brand and category strategy into a localized sub-category strategy and three-year innovation roadmap.
• Drive the end-to-end realization of business cases by leveraging deep consumer insights, market trends, and competitive and retailer intelligence to identify growth opportunities.
• Own the development of compelling product and service value propositions, while ensuring a strong and balanced portfolio pipeline.
• Ensure NPI’s are delivered on time, on cost, on quality to APAC markets.
• Work closely with the central marketing team to brief design on foundational toolkits and develop needs-based marketing assets that enable consistent and effective execution across regional markets.

Requirements:

• At least 10 years of experience in product marketing
• Knowledge in proposition development, consumer insights development, commercial acumen to manage regional business case

Jerlin Aw Bi Zhi (R1218675) | CSGROUP Pte. Ltd. (25C2702)