Regional Marketing Manager – Asia (APAC)

• Deploy the global marketing strategy across Asia
  
• Strengthen brand visibility and industrial authority in regional markets
  
• Generate qualified B2B industrial leads
  
• Support local sales development and market penetration
  

• Deploy and execute the global marketing and communication strategy across Asian Markets
  
• Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
  
• Ensure alignment between global marketing objectives and local execution
  
• Act as the main interface between Group management, Asian teams and external partners
  
• Manage cross-cultural communication and regional market adaptation
  

• Directly supervise the Social Media & Website Content Manager Asia, responsible for:
  

o SEO strategy and organic visibility

o Website content management

o Social media communication across Asian platforms

• Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.
  
• Define priorities, objectives and KPIs for digital marketing performance.
  
• Coordinate marketing initiatives with external partners and regional stakeholders.
  

• Coordinate and supervise SEA activities outsourced to external partners, including:
  

o Google Ads

o Bing Ads

o Baidu Ads (China)

o Naver Ads (Korea)

o Yahoo Japan Ads (Japan)

• Coordination with external SEA agencies
  
• Monitoring campaign performance and ROI
  
• Defining regional acquisition priorities
  
• Ensuring alignment with overall marketing strategy
  
• Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as:
  

o Google

o Bing

o Baidu (China)

o Naver (Korea)

o Yahoo Japan

• Supervise the development of GEO (Generative Engine Optimization) initiatives
  performed internally by the Social Media & Website Content Manager Asia, to improve the company’s visibility across AI-driven search and generative platforms, including:
  

o ChatGPT

o Gemini

o DeepSeek

o Other emerging AI search and generative discovery platforms

• Monitor and optimize digital acquisition performance through:
  

o Traffic generation

o Lead generation

o Conversion rates

o Campaign ROI

• Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
  
• Ensure adaptation of English industrial content produced in Europe for Asian markets
  
• Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
  
• Maintain brand consistency and technical accuracy across all channels
  

• Supervise and coordinate marketing events across Asia.
  
• Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
  
• Coordination of technical customer events at client facilities
  
• Organisation of Tech Days and partner events
  
• Integration of events into the lead generation strategy
  
• Analysis of event performance and return on investment
  

• Develop the organisation’s industrial visibility across Asian media ecosystems.
  
• Build relationships with industrial and economic media across Asia
  
• Manage press releases and regional media communication
  
• Coordinate interviews and visibility in digital press and TV channels
  
• Support communication around major milestones such as:
  

o Investments

o New facilities

o New machines

o Exhibitions and trade shows

• Creation and management of newsletters and marketing campaigns
  
• Invitations to trade shows and technical events
  
• Monitoring campaign performance (open rates, click rates and engagement)
  
• Contribution to lead nurturing strategies
  

• Support regional sales teams through marketing communication assets adapted to Asian Markets.
  
• Creation and localization of brochures and marketing materials
  
• Development of sales presentations and marketing visuals
  
• Ensuring brand consistency across regional communication assets
  

• Promote the organisation’s industrial achievements across Asian markets.
  
• Identification of relevant customer projects
  
• Development of case studies and success stories
  
• Collection of customer testimonials
  
• These materials may be used in:
  

o Marketing campaigns

o Media relations

o Social media communication

o Commercial presentations

• Track competitor marketing initiatives
  
• Monitor industry communication strategies
  
• Identify new marketing opportunities and partnerships
  
• Provide insights to strengthen the company’s regional positioning
  

• Strong expertise in B2B marketing and international marketing strategy
  
• Experience in event marketing and trade shows
  
• Experience in public relations and media communication
  
• Knowledge of email marketing and lead generation campaigns
  
• Ability to develop case studies and marketing content
  
• Marketing partnership development
  
• Market intelligence and competitive analysis
  
• Graphic design and visual content creation
  
• Visual editing and marketing asset production
  
• Photo retouching and graphic design tools (Adobe Suite, Canva or similar)
  
• Strong leadership, organisation and project management skills
  
• Ability to coordinate international teams and external partner