Regional Marketing Manager_MOSFETs/Power Discrete
Description
Overall of Position:
Responsible for driving regional revenue growth and product adoption across low, mid & high voltage MOSFETs & WBG product portfolios. This role acts as the primary regional champion for the product line, aligning regional account strategies with global business unit goals to maximize design-in funnels, optimize gross margins, and increase market visibility.
Job Responsibilities & Duties:
- Go-to-Market & Business Development: Define and execute the regional
marketing strategy for MOSFETs; identify key major key account & CM application.
- Design-In & Revenue Pipeline: Partner with FAEs and Sales to drive design in; track
regional project opportunities from concept to mass production.
- Pricing & Margin Management: Formulate regional pricing strategies, evaluate
special price requests, and ensure product gross margins meet product line
targets.
- Market Intelligence & Product Definition: Gather regional customer requirements,
competitive benchmarks, and technology trends to influence next-generation
MOSFET roadmap planning with HQ.
- Promotion & Enablement: Deliver technical product trainings and promotional
content to internal sales teams, distributor partners, and end customers.
- Demand Forecasting: Collaborate with business marketing and sales operations to
build rolling product demand forecasts for new product release.
Qualifications:
- Technical Acumen: Ability to interpret MOSFET datasheets, switching
characteristics, and package tradeoffs.
- Business & Analytical Skills: Financial modeling for pricing, TAM/SAM estimation,
and design opportunity pipeline analysis.
- Cross-Functional Communication: Working-level English for daily cross-regional
collaboration with HQ.