Regional Marketing Manager

Your key responsibilities will be:

• Lead execution of marketing agenda ensuring alignment with Pepco brand strategy and central marketing priorities & calendar

• Owner and management of local 360 marketing activities and projects to deliver business and country goals

• Manage adaptation process in line with the promotional calendar, including coordination with local providers and agencies

• Developing local creativity

• Oversee and optimize media plans, coordinate media buying across all channels (including TV and digital), and develop local marketing campaigns

• Identify local challenges and opportunities, and propose solutions based on local insight

• Manage the marketing budget, including planning input, monthly actuals, and forecasts

• Work with the HO to organize annual marketing research studies, report KPIs monthly and share knowledge among countries

• Suppliers management: supporting Procurement in contracts, review and monitoring of suppliers's activities,KPIs

• Supervise the implementation and evaluation of corporate social responsibility (CSR) initiatives

• Support crisis management and media relations when needed

• Lead and motivate the local Marketing Team

Skills and experience we are looking for:

• Min. 10 years of experience in a similar marketing (retail experience preferred)

• Master’s Degree in Marketing, Business or related field

• Experience in 360 marketing (brand, trade & shopper marketing)

• Strong understanding of market research and shopper/customer testing methods

• Knowledge of consumer promotion regulations, advertising and media effectiveness, and graphic materials production

• Familiarity with marketing tools, channels, shoppers and performance metrics

• Fluency in English, both spoken and written

• Proficiency in MS Office (Excel, Power Point)

• Strong organizational, multitasking skills and customer-focused mindset

• Team management skills

• Willingness to work in a hybrid model, with a minimum of 3 days per week from the office

• Willingness to work on a fixed-term contract until the end of November 2027

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe

• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!

• Life insurance on preferential terms, to feel secure

• An extensive benefits platform offering a wide range of options - including medical care, sports cards, events, trips, shopping vouchers, and more

• Discounts on purchases at Pepco stores - get your favorite products at even better prices!

• Unlimited access to LinkedIn Learning (for IT - Udemy Business), giving you thousands of expert-led courses to support your professional development, build new skills, and learn at your own pace

• The opportunity to improve language skills by working in an international environment.

• Free psychological, legal, and financial consultations as part of our employee support program -our employees' well-being is our top priority!

• Smart Lunch - meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices

• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries

• A social fund providing additional financial support to ensure security and assistance in various life situations

• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge - despite being a large organization, we’ve maintained a warm, informal atmosphere

• A role within a unique organizational culture - Pepcoolture - where our mission, vision, and values are the foundation of our everyday work