Regional Marketing & Operation Director - FMCG

About the Opportunity

An established international seafood manufacturing group is expanding its consumer business in Southeast Asia. We are looking for an entrepreneurial Regional Marketing & Operation Director to lead the Singapore business and build a scalable market model that can subsequently be expanded across other Southeast Asian markets.

This is a senior, hands-on leadership role with significant autonomy. The successful candidate will initially lead market development directly and progressively build and manage a local Singapore team.

Key Responsibilities

• Lead the development of the Singapore consumer market, with additional responsibility for future Southeast Asian expansion.
• Develop and manage distributors, including commercial policies, performance management, training and long-term partnerships.
• Build the B2C/C-end go-to-market strategy across supermarkets, fresh-food retailers, foodservice, e-commerce and other relevant channels.
• Develop local brand positioning and execute consumer marketing initiatives including promotions, product sampling, digital campaigns and social media activities.
• Identify and develop key accounts and strategic channel partnerships.
• Conduct market, competitor, consumer and regulatory research to identify growth opportunities.
• Monitor sales and operational performance and continuously optimize channel and marketing strategies.
• Coordinate with headquarters on product supply, logistics, quality management and market requirements.
• Build the local organization as the business grows and establish effective operating processes for the Singapore market.
• Travel regularly to other Southeast Asian markets as required.

Candidate Profile

• Bachelor’s degree or above.
• 5+ years of relevant experience in Regional Southeast Asian markets.
• Experience in seafood, food or FMCG is highly preferred; seafood industry experience would be particularly valuable.
• Strong knowledge of Singapore distributors, supermarkets, foodservice or consumer channels.
• Experience in distributor management, market development, consumer operations or brand building.
• Comfortable working in a start-up market environment, including personally driving execution before a larger local team is established.
• Strong commercial, negotiation and stakeholder-management capabilities.
• Willing to be based in Singapore and travel regularly within Southeast Asia.

Why Join?

• Lead the development of a new strategic Southeast Asian market from the ground up.
• Significant autonomy to design the local market and consumer strategy.
• Opportunity to build and lead the Singapore team.
• Direct exposure to senior group leadership.
• Opportunity to create a successful Singapore model that can be replicated across Southeast Asia and other international markets.