Regional Marketing & Outreach Manager

Position Details

Position Title: Regional Marketing & Outreach Manager

Employment Type: Full-time, Salaried, Exempt

Work Environment: Field-Based/Remote with Statewide Travel Requirements

Territory: Florida

Reports To: Director of Operation & trategy (or Marketing Director)

Position Summary

The Regional Marketing & Outreach Manager will focus on building meaningful external relationships & creating opportunities that increase patient awareness, referrals & market presence.

This role will oversee event strategy & execution, community outreach initiatives, dispensary collaboration, referral partner development, market research & socail media management. The position requires a proactive individual who can identify opportunities, develop relationships, coordinate logistics, & measure the effectiveness of outreach activities.

Works collaboratively with the Strategic Marketing Manager by providing field insights, community feedback, market intelligence & outreach performance data that support marketing strategy, campaign development & organizational growth.

Position Overview

The Regional Marketing & Outreach Manager is responsible for expanding brand awareness, developing strategic partnerships & identifying growth opportunities through community outreach, events, & relationship development, social media management & all other duties a assigned.

This position serves as a key external representative of the organization throughout Florida, building & maintaining relationships with dispensaries, healthcare providers, referral partners, community organizations & other strategic stakeholders.

The ideal candidate is a highly organized, relationship-driven marketing professional who can independently manage statewide outreach initiatives, evaluate opportunities for business growth, coordinate events & represent the organization professionally in the community.

This is a field-based position requiring statewide travel throughout Florida.

Key Responsibilities

Community Outreach & Strategic Relationship Development

Develop & maintain collaborative relationships with dispensaries, healthcare providers, medical offices, community organizations

& other strategic partners.

Serve as the primary point of contact for assigned external relationships, ensuring consistent communication, engagement &

relationship growth.

Identify opportunities to increase referrals, expand awareness & strengthen community presence.

Conduct outreach actvities including partner meetings, networking opportunities, educational events & community intitiaves.

Maintain accurate records of partner interactions, outreach activities, opportunities & outcomes.

Provide feedback & recommendations regarding market trends, partnership opportunities & community needs.

Dispensary & Referral Partner Collaboration

Develop & maintain relationships with Medical Marijuana Treatment Centers (MMTCs/Dispensaries throughout Florida)

Identify opportunities for collaboration, joint initiatives, educational opportunities & referral sources.

Build relationships with physician offices, healthcare organizations & other potential referral sources.

Support ongoing communication & engagement with referral partners.

Track relationship development activities & identify opportunities for continued growth.

Event Strategy, Research & Management

Research & evaluate statewide event opportunities including: Community events, Healthcare-related events, Senior-focused

events, Veteran outreach events, Cannabis-related events & Other strategic community opportunities.

Analyze event opportunities based on: Audience alignment, Potential patient acquisition, Brand visibility, Partnership

opportunities, Cost considerations & Expected return on investment.

Manage event planning & execution, including: Event research & recommendations, Sponsorship evaluation, Registration

coordination, Vendor communication, Booth logistics, Staffing requirements, Marketing materials & collateral, Signage &

promotional materials & QR codes, tracking methods & promotional codes.

Represent the orgnization professionally at events & community functions.

Complete post-event reporting, including: Leads generated, Appointments scheduled, Patient acquisition results, Costs incurred

& Overall event performance and ROI.

Market Research & Strategic Support

Research local markets, community opportunities, competitive activity & potential growth opportunities,

Provide recommendations to leadership regarding outreach strategies & market development opportunities.

Assist with strategic marketing initiatives & operational projects as assigned.

Identify opportunities that support continued growth & expansion.

Local Brand Presence & Reputation Support

Support local market visibility initiatives & community awareness efforts.

Monitor business listings & local presence information to ensure accuracy & consistency.

Monitor customer feedback & reviews, escalating concerns when appropriate.

Provide insights from community interactions to support marketing strategy & operational improvements.

Social Media Management

Develop & maintaining a consistent social media presence across designated platforms.

Create engaging content that promotes company services, educational resources, community involvement & special promotions.

Schedule & publish content according to the marketing calendar.

Monitor audience engagement & identify opportunities to increase visibility & community interaction.

Analyze social media performance & prepare periodic reports highlighting trends, engagement & recommendations for

improvement.

Stay informed of social media best practices & platform updates.