Regional Sales Director / Business Development Director

Role Overview

The Regional Sales Director / Business Development Director will be responsible for developing new business opportunities, managing strategic customer accounts, building regional sales pipeline, and driving revenue growth for AVFLUX’s ProAV, ICT and workplace technology solutions.

This is a senior client-facing role requiring strong commercial experience, technical solution understanding, account ownership, proposal coordination and regional business development capability.

Key Responsibilities

1. Develop and manage strategic enterprise, corporate, government-linked, education and regional customer accounts.
2. Identify, qualify and pursue new Pro AV, ICT, ELV, UCC, meeting room, digital signage, control system and managed service opportunities.
3. Build and maintain a strong sales pipeline across Singapore and selected regional markets.
4. Lead customer engagement from initial requirement discovery to proposal, commercial negotiation and project handover.
5. Work closely with internal technical, project, procurement and management teams to prepare commercially viable proposals and quotations.
6. Understand customer requirements and position suitable AVFLUX solutions, including meeting room systems, collaboration spaces, townhall spaces, digital signage, AV-over-IP, control systems, audio systems and support services.
7. Manage tender, RFQ and proposal submissions together with internal teams.
8. Develop and maintain relationships with consultants, main contractors, end users, technology partners, distributors and regional associates.
9. Provide market feedback on customer needs, competitor activity, pricing trends and product opportunities.
10. Support regional business expansion planning, including market entry research, partner identification and regional opportunity development.
11. Ensure all sales activities are conducted professionally, ethically and in compliance with company policies.
12. Maintain accurate sales pipeline reporting, forecast updates and customer activity records.

Requirements

1. Minimum 8 to 10 years of sales, business development or key account management experience in Pro AV, ICT, ELV, unified communications, workplace technology, system integration or related technology industry.
2. Proven track record in enterprise or corporate solution sales.
3. Strong understanding of AV and ICT solutions such as video conferencing, meeting room systems, control systems, audio systems, projection/display systems, digital signage, AV-over-IP and managed services.
4. Experience dealing with end users, consultants, main contractors, project teams, distributors and technology vendors.
5. Ability to manage full sales cycle from lead generation, requirement gathering, proposal coordination, commercial negotiation and project award.
6. Strong communication, presentation and negotiation skills.
7. Ability to work independently in a growing company environment.
8. Commercially disciplined, with good understanding of revenue, gross profit, project costing and margin protection.
9. Regional business development experience in Southeast Asia or Asia Pacific markets will be an advantage.
10. Existing professional network in corporate, enterprise, education, government-linked or regional project accounts will be an advantage.
11. Willingness to travel regionally when required.
12. Diploma or degree in Business, Engineering, Information Technology, Electronics, Communications, or related field preferred.

Preferred Experience

1. Experience in AV system integration, ICT solution sales or workplace technology projects.
2. Experience selling to corporate offices, meeting spaces, auditoriums, townhall spaces, education facilities or regional enterprise clients.
3. Familiarity with technology brands and platforms such as Crestron, Extron, Shure, Q-SYS, Logitech, Poly, Cisco, Microsoft Teams Rooms, Zoom Rooms, digital signage platforms and related AV/ICT products.
4. Experience with regional project coordination or multi-country customer engagement.
5. Experience building new business units, new markets or new customer segments.