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Smith+Nephew

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Regional Sales Director_Orthopaedics

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The Regional Sales Director is accountable for formulating and executing strategic sales initiatives for orthopedic joint replacement products within a designated territory.

This leadership role is instrumental in driving revenue growth and expanding market share by cultivating strong partnerships with orthopedic surgeons, hospitals, and distributors.

Through these relationships, the RSD promotes product adoption and strengthens the company’s brand presence in the market


Key Responsibilities

· Develop and implement regional sales strategies

· Manage and achieve regional sales targets and KPIs

· Build and maintain relationships with medical institutions (orthopedic

clinics, university hospitals, private practices, etc.)

· Manage, train, develop and support sales team.

· Optimize sales strategies based on market trends and competitive

analysis

· Collaborate with internal departments such as marketing, product

development, and quality assurance

· Ensure compliance with all relevant regulations and company policies


Requirements

· Sales experience in the medical device industry, particularly in orthopedics

· Over 5 years of experience in team management or distributor management

· Valid driver’s license

· Willingness to travel frequently


Technical Skills

1. Knowledge of Medical Devices and Orthopedic Products

· Understanding of joint replacement products (hip, knee, etc.), indications, and surgical procedures

· Familiarity with medical device regulations (PMDA, QMS, GVP, etc.)

2. Sales Strategy Development and Execution

· Regional market analysis and targeting

· Sales forecasting, KPI setting, and OPEX management

3. Distributor Management

· Contract negotiation, training, and performance management of distributors

4. CRM and Sales Tools

· Experience using CRM tools such as Salesforce

· Proficiency in Excel, PowerPoint, and other presentation tools

5. English Proficiency (Preferred)

· Ability to communicate with global headquarters and participate in product training (reading, writing, and conversation)


Interpersonal and Management Skills

1. Leadership

· Ability to lead sales teams and distributors toward achieving goals

2. Communication Skills

· Build trust with physicians, nurses, and hospital staff

· Collaborate effectively with internal departments

3. Negotiation and Persuasion

· Conduct pricing negotiations and product proposals with medical institutions and distributors

4. Problem-Solving

· Handle complaints and respond flexibly to market changes

5. High Ethical Standards and Responsibility

· Ensure compliance with industry regulations and ethical standards


Ideal Candidate Profile

· Self-motivated and results-oriented

· Logical thinker with adaptability

· Strong team player with excellent collaboration skills across internal and external stakeholders

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