Regional Sales Manager

Sales Manager - Lead Team and Regional Growth, Build Relationships, and Drive Results

We're growing fast and looking for a Sales Manager, located in SLC who is passionate about developing people, building customer relationships, and driving profitable growth across our region. If you're a hands-on leader who enjoys coaching and building sales teams, supporting customers, and identifying new opportunities, we'd love to hear from you.

REIC Rentals is a trusted full-service equipment partner supporting major projects across North America. With more than 55 locations, we serve customers in the Oil & Gas, Construction, Industrial, and Event industries. Our commitment to high-performance equipment, expert technical support, and innovative solutions helps our customers operate safely, efficiently, and successfully.

What You'll Do

As a Sales Manager, you'll lead and support our Outside and Inside Sales teams while working closely with branch leadership and the Vice President - Business Unit. You'll help drive revenue growth, develop strategic customer relationships, and ensure our sales teams have the tools and support they need to succeed. You will:

• Lead, coach, and develop a high-performing sales team.
• Support sales representatives through customer visits, joint sales calls, and account development.
• Build and strengthen long-term relationships with new and existing customers.
• Develop markets, identify growth opportunities, and stay informed on industry trends and competitive activity.
• Manage and develop key regional customer accounts.
• Recruit, hire, train, and mentor Outside and Inside Sales Representatives.
• Conduct sales meetings and provide ongoing coaching and performance feedback.
• Promote effective use of CRM systems (Salesforce) and sales processes.
• Partner with customers to understand their current and future equipment rental needs.
• Lead customer negotiations and assist with major account opportunities.
• Collaborate with branch teams to improve customer service, equipment utilization, and overall business performance.
• Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution.
• Work closely with leadership to develop and execute strategic sales plans.