Regional Sales Manager - Alfa Romeo
The Regional Sales Manager serves as the primary liaison between the Alfa Romeo dealer network and National Management, driving retail and wholesale sales performance across the assigned region. The role partners with dealers to strengthen sales processes, customer satisfaction and brand standards, manages new vehicle supply and allocation, and ensures marketing and advertising programs are executed effectively at the dealer level.
The selected candidate will act as a trusted business consultant to independent dealer operators, using performance data and scorecards to identify improvement opportunities, coaching dealer teams, and developing cross-functional action plans with Network, Aftersales and Finance colleagues to improve overall dealership performance.
Key responsibilities span three areas:
Dealer Consultation:
- Lead and support dealers in achieving sales targets, ensuring robust sales and customer satisfaction processes are in place
- Drive implementation of dealer standards to deliver a consistent, customer-focused retail experience representative of the Alfa Romeo brand
- Act as the lead liaison between the Alfa Romeo dealer network and National Management
- Develop cross-functional action plans with Network, Aftersales and Finance colleagues to improve overall dealership performance
- Build and track functional scorecards and dealer performance indicators; review results with dealers on a regular cadence
- Prepare and deliver reports on sector and competitor performance, dealer activities and sales forecasting
- Advise dealers on the optimal structure of their sales teams, pay plans and training/coaching needs
- Ensure dealer staff are current on product and process training requirements
Wholesale/Distribution:
- Manage new vehicle supply for the region, from ordering through wholesale
- Develop cyclical retail and wholesale forecasts in line with available production
- Manage vehicle ordering and order allocation, balancing dealer and internal demand
- Coordinate the acquisition and disposal of un-wholesaled stock, implementing actions to optimize operational and financial performance
- Maximize supply performance through channel and product mix actions, with a focus on short- and medium-term priorities
Marketing and Advertising:
- Communicate and promote Alfa Romeo marketing, sales promotion and merchandising programs to the dealer network
- Ensure dealer compliance with advertising covenants and maximize use of allocated co-op funds
- Support the development of dealer promotional events and marketing and merchandising activity
- Maximize dealer adherence to e-commerce standards and responsiveness to leads provided through CRM (Salesforce)