Regional Sales Manager (EU)

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Oct 12, 2026 Oct 23, 2026 3 views

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2bfe379d-80e6-4626-8130-326b27dddfe6:19000101_000001 Regional Sales Manager (EU)

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Position Description

Position: Regional Sales Manager MHE (EU)

Department: Sales

Reports to: Global Director of Sales

Direct Reports: None

Location: Europe, flexible within agreed markets

Role Purpose	The Regional Sales Manager MHE (EU) is responsible for driving sustainable growth for Enatel’s motive products across priority European markets. Acting as the primary relationship owner for strategic accounts and market opportunities, the role identifies and converts new business, builds long-term relationships with customers, channel partners and distributors, maintains a high-quality sales pipeline, and represents Enatel in-market across industrial electrification, motive power, battery charging, power electronics and related sectors. The role requires strong commercial discipline, accurate CRM and forecasting practices, and extensive travel across Europe and internationally to support customer engagement, sales growth, market development and marketing activity.
Key Success Outcomes	Revenue, Growth and Market Development Meet or exceed agreed quarterly and annual sales targets, including revenue, margin and profitability outcomes across priority European markets. Identify, qualify and convert new business opportunities in industrial electrification, motive power, battery charging, power electronics and related markets. Develop and execute regional account and business development plans aligned to the global sales strategy and agreed market priorities. Build strong relationships with customers, distributors, channel partners, OEMs and other strategic accounts to support sustainable growth. Maintain accurate CRM records, pipeline data and sales forecasts, with 100% of active opportunities and key customer interactions recorded in a timely manner. Provide market intelligence, customer feedback and competitor insights to inform product, sales and marketing decisions. Collaborate with Sales, Marketing, Technical Services, Sales Operations and other internal teams to support customer outcomes, product launches and campaign activity. Represent Enatel professionally and ethically at customer meetings, site visits, trade events, roadshows and industry forums.
Key Internal Relationships	Global Director of Sales Enatel Senior Leadership Team Engineering, Product Management and Marketing Teams Sales Engineering & Sales Operations Operations, Supply Chain All Enatel and IDEAL staff as required
Key External Relationships	Prospects and Customers Channel Partners and Distributors Strategic industry partners

Measurable Success Metrics

Metric Area	Target / Indicator
Revenue and Margin	Achieves agreed quarterly and annual revenue, gross margin and profitability targets for priority European markets.
Pipeline Generation	Maintains a qualified pipeline at a minimum of 3x agreed annual revenue target, with clear opportunity stage, value, probability, next step and expected close date recorded in CRM.
New Business Conversion	Converts the agreed number of new strategic opportunities, customers, distributors or channel partners each year, in alignment with the regional sales plan.
CRM and Forecast Accuracy	Maintains 100% CRM hygiene for active opportunities and key customer interactions, with forecast accuracy reviewed monthly against agreed tolerance levels.
Customer and Partner Engagement	Completes the agreed level of customer, prospect, distributor and channel partner engagement each month, including meetings, site visits, product demonstrations and partner reviews.
Market Intelligence	Provides regular market, competitor, customer and product feedback to inform regional sales strategy, product positioning and marketing activity.
Risk and Compliance	Identifies and escalates material commercial, contractual, credit, compliance, product or customer risks early, with no avoidable compliance breaches arising from sales activity.

Key Requirements

Accountability Area	Desired Outcome/Achievement Indicators
Sales Strategy Execution	Research, identify and pursue new business opportunities across priority European markets in line with agreed market priorities. Develop and maintain a regional account and business development plan, including key prospects, target accounts, growth activities, performance indicators and budget requirements. Consistently work towards agreed revenue, margin and profitability targets through disciplined opportunity management and effective sales execution. Integrate sales activity with marketing initiatives including product launches, campaigns, roadshows, trade shows, expos and industry events. Provide recommendations to the Global Director of Sales on market opportunities, customer priorities, channel development and investment requirements.
Account, Channel and Distributor Management	Build, maintain and grow relationships with key customers, strategic accounts, channel partners and distributors. Identify, assess and recommend new channel partners or distributors in appropriate markets, ensuring alignment with Enatel’s commercial and customer requirements. Develop joint account plans with key partners and customers to support pipeline growth, customer retention and market expansion. Negotiate commercial terms and close opportunities in a way that supports customer outcomes, profitability and long-term relationship value. Lead tailored product demonstrations and customer discussions, aligning Enatel’s product capabilities to customer needs and applications.
Reporting & Analysis	Track and report monthly on revenue performance, margin, pipeline value, forecast accuracy, opportunity conversion, customer activity and market development progress. Maintain accurate and complete CRM records for 100% of active opportunities, key customer interactions and next steps. Analyse market, customer and competitor data to inform regional sales strategy, target account planning and decision-making. Use CRM and sales performance data to identify trends, risks and growth opportunities, with proactive recommendations provided to the Global Director of Sales.
Communication	Maintain clear, timely and transparent communication with internal and external stakeholders. Keep stakeholders consistently informed and engaged on customer priorities, opportunities, risks and progress. Collaborate effectively with cross-functional teams to deliver beneficial outcomes for customers and Enatel. Share updates, progress, and insights with the team to foster alignment and drive results.
Customer Focus	Apply a customer-first approach to solving problems and delivering mutually beneficial outcomes. Understand and meet the expectations and requirements of internal and external stakeholders. Deliver tailored solutions and support that align with customer needs. Establish and maintain effective customer relationships that build trust, strengthen retention and support long-term growth.
Risk Management	Identify, manage and escalate commercial, contractual, credit, compliance, product and customer risks early and appropriately. Comply with relevant laws, customer requirements and Enatel policies, including requirements relating to health and safety, privacy, competition, anti-bribery and ethical business conduct. Protect Enatel’s reputation by acting professionally, transparently and in accordance with Enatel’s Values and Code of Conduct in all business dealings.
Sales Leadership and Influence	Lead through influence by bringing clarity, urgency and commercial discipline to customer and opportunity management. Contribute to a high-performance sales culture by sharing market insights, customer feedback and lessons learned with the wider team. Work constructively with internal stakeholders to resolve customer issues and progress opportunities effectively. Act with integrity and professionalism in all business dealings, ensuring Enatel’s reputation is upheld.

Other duties:

Maintain behaviour consistent with company values and manage activities to optimise outcomes while remaining within the agreed expense budget.
Perform any other tasks as required by the Global Director of Sales and/or the business.
Contribute to the achievement of departmental goals and objectives.
Ensure Enatel’s information systems are kept accurate and up to date at all times.

Health & Safety:

Ensure compliance with all health and safety requirements and implementation of all company health and safety policies. This includes ensuring that appropriate site-safety risk assessments are provided to or completed by Enatel when working off-site, and that the employee works and travels safely within Europe and internationally in accordance with all Enatel health and safety and company policies.
Maintain a safe and clean working environment by complying with Enatel policies and procedures.
Leads by example in all matters relating to Health & Safety.

Environmental: Enatel is committed to minimising the environmental impact of our operations and products.

Ensure environmental policies and processes are followed.

Person Specification:

Competencies, Skills & Experience	Results Orientation – Learns quickly and embraces change. Achieves or exceeds targets and drives new business. Demonstrates a proven ability to generate leads, manage a sales pipeline and close deals within a manufacturing context. Remains patient and committed, with a strong focus on team success and individual performance. Commercial Acumen - Strong decision-making and problem resolution abilities, leveraging technical expertise to assess opportunities and risks. Communication Influence – Communicates clearly and presents confidently. Demonstrates excellent verbal and written communication skills, with the ability to articulate solutions to customers and internal teams. Influences key stakeholders, builds strong relationships and fosters trust with customers and colleagues. Initiative: Proactively identifies new business opportunities, demonstrating a safety-first approach in all activities. Consistently takes action to drive growth while maintaining professionalism and integrity. Customer Focus - Builds relationships, delivers tailored solutions. Technical Knowledge - Strong understanding of technical and electronics principles, ideally across industrial electrification, motive power, battery charging, power electronics, energy systems, OEM, distributor or industrial customer environments, with the ability to translate technical capability into customer value. Teamwork & Collaboration – Collaborates effectively with colleagues across departments to achieve shared goals. Fosters a positive and cooperative work environment through open communication and mutual support. Systems: Proficient with Microsoft Office applications to prepare presentations, reports, and sales materials. Experience with HubSpot or similar CRM and sales pipeline tools is highly beneficial for managing customer relationships and tracking sales progress. Accountability, Integrity & Trust - Ethical, trustworthy, upholds company values. Courageous Conversations - Handles tough discussions constructively. Resilience - Maintains motivation and effectiveness under pressure. Time Management & Organisational Skills: Exhibits excellent organisational and time management skills, able to juggle multiple activities while keeping a sharp focus on priorities.
Qualification / Licenses	7+ years’ B2B technical sales experience, ideally in industrial, manufacturing, power electronics, motive power, battery charging, energy systems or related sectors. Proven success in meeting or exceeding sales targets Strong negotiation and communication skills Experience managing distributors, channel partners, OEMs or strategic accounts across Europe would be highly regarded. Ability and willingness to travel extensively across Europe and internationally as required. Current driver's licence and legal right to work in the country of employment.	Bachelor’s degree in Business, Marketing, or related field would be an advantage. Fluent written and verbal English is required. Additional European language capability, particularly German, French, Spanish, Italian, or Dutch, would be advantageous.

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