Regional Sales Manager - General Trade - FMCG

Role Overview:

We are looking for an experienced Regional Sales Manager to drive sales growth, revenue, distribution, and market penetration across the assigned region. The candidate will be responsible for managing the sales team, distributor network, and General Trade operations while ensuring achievement of business targets.

Key Responsibilities:

1. Sales & Business Development:

- Achieve monthly, quarterly, and annual sales and revenue targets.

- Develop and execute regional sales strategies.

- Drive numeric and weighted distribution growth.

- Identify opportunities for market expansion and new outlet additions.

- Improve product range selling and market penetration.

2. Team & Distributor Management:

- Lead, mentor, and manage ASMs and frontline sales teams.

- Monitor team performance and ensure target achievement.

- Build strong relationships with distributors and channel partners.

- Manage distributor ROI, inventory, claims, and overall performance.

- Improve distributor productivity and market coverage.

3. Market Execution:

- Drive visibility initiatives, promotions, and trade schemes.

- Ensure effective execution of sales strategies across markets.

- Monitor competitor activities and market trends.

- Identify business opportunities and share market insights with leadership.

4. Reporting & Compliance:

- Monitor regional sales performance through reports and dashboards.

- Ensure accurate sales forecasting and timely reporting.

- Maintain compliance with company policies, pricing, and trade schemes.

- Identify performance gaps and implement corrective actions.

Required Skills & Experience:

- Relevant experience in the FMCG industry, preferably General Trade.

- Strong experience in regional sales management.

- Proven experience in handling distributor networks.

- Experience managing ASMs and frontline sales teams.

- Strong track record of achieving sales and revenue targets.

- Good understanding of distribution, outlet expansion, and market execution.

- Strong negotiation, communication, and leadership skills.

- Proficiency in MS Excel, MS Office, and sales reporting tools.

- Willingness to travel extensively across the assigned region.

Key Performance Indicators (KPIs):

- Regional sales and revenue achievement.

- Numeric and weighted distribution growth.

- Outlet expansion and market coverage.

- Distributor productivity and performance.

- Sales team productivity.

- Visibility, range selling, and market execution.