Regional Sales Manager MRO - SE

About the Role

Velan is looking for a Regional Sales Manager to grow and sustain our market share in an assigned geographic region. You’ll do this by building a strong network of authorized distributors and developing direct relationships with customers.

What You’ll Do

• Build and manage a network of authorized Velan distributors across your region, supporting their growth and performance against agreed targets.
• Train distributor personnel at all levels on Velan products, and make sure they know how to use the sales tools, resources, and technical support available to them.
• Join distributor sales teams on customer calls, including visits to end users, EPCs, and OEMs, to promote Velan products at the point of sale.
• Develop direct relationships with key end users, EPCs, and OEMs, independent of distribution, to secure Velan’s position in corporate specifications and approved manufacturer lists (AMLs), and to pursue master purchasing and MRO agreements.
• Deliver product training at customer sites, covering features and benefits as well as Velan’s compliance with current industry standards and regulations, such as low-emission (Low-E) requirements.
• Act as the primary link between customers and Velan corporate teams, coordinating timely quotations, order follow-up, and on-time delivery.
• Host key customers and distributors on visits to Velan manufacturing facilities and the head office.
• Keep accurate records of sales activity, pipeline, and forecasts in the CRM, and submit territory and expense reports on schedule.

What You Bring

• Education: Bachelor’s degree in engineering, business, or a related technical field, or equivalent practical experience.
• Experience: At least 5 years of B2B industrial sales experience, ideally in valves, flow control, or related process equipment, including work with distributors and channel partners.
• Industry knowledge: Working knowledge of valve products and applications, and familiarity with the power, oil and gas, petrochemical, or related industries. An understanding of EPC and OEM purchasing processes, specifications, and AMLs.
• Technical and sales skills: Ability to read and discuss technical specifications and deliver product training. A proven record of managing a territory, building relationships, and closing sales through indirect channels.
• Systems: Proficiency with CRM software and Microsoft Office, and comfort with virtual meeting and training tools.
• Communication: Strong presentation, negotiation, and written and verbal communication skills.
• Travel: Willingness to travel extensively within the region, with a valid driver’s license.