Regional Sales Manager

# Regional Sales Manager — Offline Sales ## Company Overview Anveshan is one of India's fastest-growing clean-label, farm-to-consumer food brands, built on traceability, authenticity, and honest sourcing. The company is the #1 brand in healthy ghee and oils, available across major online platforms like Amazon, Flipkart, and more, with a strong presence in premium retail across Delhi NCR, Mumbai, and Bengaluru. Backed by prominent investors and recognized on Shark Tank India S2, Anveshan is in a pivotal scale-up phase to build a global home for Indian-origin traditional food, powered by over 3,000 rural producers. ## Job Summary We are seeking an entrepreneurial **Regional Sales Manager** to develop and scale Anveshan's offline business in the North region. This position will focus on building the distribution architecture, managing the channel-partner network, leading a team of Area Sales Managers and field executives, and taking full P&L responsibility for the region. The role is crucial in upholding the brand's mission of offering traceable, natural food products to every household. ## Responsibilities - **Revenue & P&L Ownership**: Own the regional P&L and deliver on monthly, quarterly, and annual revenue targets per the agreed Annual Operating Plan (AOP). Manage margins and trade spends while tracking and correcting the spend-to-sales ratio. - **Distribution & Channel Development**: Build and expand General Trade and Modern Trade distribution in Delhi NCR and neighboring Tier-1 and Tier-2 markets. Appoint and manage super stockists, distributors, and channel partners to drive effective ROI, claims settlement, and stock hygiene. - **Team Leadership**: Lead the field team by hiring and developing Area Sales Managers and Sales Executives. Set beat plans, productivity benchmarks, and ensure adherence to planned journeys. - **Market Activation & Reporting**: Plan in-store visibility efforts, sampling, and community-driven activations with marketing teams. Build relationships with regional accounts, modern trade chains, and institutional buyers while tracking competitor actions and converting insights into actionable plans. ## Qualifications - **Experience**: 5–6 years of proven experience in FMCG offline sales, with at least 2 years in a team-handling or area-ownership role. - **Startup Experience**: Must have experience in building or scaling distribution in a new-age or Direct-to-Consumer (D2C) brand environment. - **Industry Knowledge**: Preference for candidates with experience in the food & beverage or natural/clean-label product sectors, along with essential knowledge of the Delhi NCR market. - **Financial Management**: Strong command of distribution fundamentals including channel design, ROI calculations, scheme economics, and secondary sales management. - **Analytical Skills**: Good analytical abilities to interpret sales data and manage region-level P&L effectively. - **Leadership Skills**: Excellent leadership, negotiation, and stakeholder management skills are required. - **Technical Skills**: Proficiency in MS Excel and sales reporting tools. Familiarity with Distribution Management Systems (DMS) or Sales Force Automation (SFA) platforms is advantageous. - **Travel**: A willingness to travel extensively across the assigned region is necessary. ## Preferred Skills - Familiarity with existing distributor and retailer relationships in the Delhi NCR region. - Experience managing a retail portfolio of ₹100 Crores or more at a new-age startup. ## Experience Candidates should have 5–6 years of relevant experience in FMCG offline sales, with startup experience being essential. ## Environment This is a full-time, onsite position based in Delhi NCR, requiring extensive travel throughout the assigned region. ## Salary Salary details are currently not specified. ## Growth Opportunities This role offers the opportunity to take full P&L ownership of a region, shape the company's offline strategy, and contribute to a high-growth, mission-driven environment. ## Benefits - The chance to build Anveshan's offline business from the ground up. - A fast-paced work environment focused on sustainability and innovation. - Support from leading investors like Wipro Consumer Care Ventures, Titan Capital, and DSG.