Regional Sales Performance Coach

The short version

This is a sales leadership job. You oversee approximately 9 studios, coach sales representatives, develop Studio Managers, and drive regional revenue. You're not sitting behind a desk reviewing reports. You're in the field, watching real consultations, role-playing sales conversations, correcting mistakes, and turning underperforming teams into top performers. Your job is to make every studio better and every sales rep stronger.

About the role

As a Regional Sales Performance Coach, you own sales execution and performance across your region. You'll travel between studios, work directly with teams, train new hires, improve closing skills, and hold people accountable to their numbers.

We provide the brand, leads, systems, and support. You bring the leadership, coaching, and execution to make the region perform.

What you'll do

• Coach: Observe live consultations, role-play, improve objection handling, and strengthen closing skills.

• Train: Develop new hires and help existing reps improve their sales performance.

• Lead: Coach Studio Managers and hold teams accountable to goals.

• Review: Conduct weekly performance reviews and identify gaps across locations.

• Execute: Create action plans, address underperformance, and drive immediate improvements.

• Travel: Spend time in studios working alongside teams, not managing from behind a desk.

You own the number

You'll be responsible for regional revenue, conversion rates, average ticket, team performance, and studio execution. Every week, you'll know which locations are winning, which are falling behind, and exactly what needs to change. We don't want someone who just reports problems. We want someone who identifies them, builds a plan, and gets results.

Who wins here

• You have a strong background in face-to-face B2C sales and sales leadership.

• You've personally closed deals and know what great sales conversations look like.

• You have experience coaching, training, and developing sales representatives.

• You know how to improve conversion rates and increase revenue.

• You're comfortable holding people accountable, including managers.

• You thrive in a performance-driven environment where results matter.

• You're willing to travel frequently and work directly with teams in the field.

• You use numbers to identify problems and build action plans.

We're especially interested in leaders from automotive sales, gym memberships, fitness, retail, door-to-door, in-home sales, and other high-ticket B2C environments.

Who this is not for

• People who prefer managing from behind a desk.

• People who review numbers but don't know how to improve them.

• People who avoid difficult performance conversations.

• People who struggle to coach and hold teams accountable.

• People who blame leads, pricing, or staffing for poor results.

• People looking for a traditional territory management role with occasional studio visits.

If you want a comfortable management job, this isn't it.

What you get

• Base salary of $70,000–$80,000 annually.

• Significant performance-based compensation tied to regional results.

• Top performer earning potential of $140,000+ annually.

• Full-time leadership opportunity with a growing national brand.

• The opportunity to directly influence performance across multiple locations.

Schedule + travel

• Monday to Saturday.

• Full-time, field-based position.

• Frequent regional travel required.

• Oversight of approximately 9 studio locations.