Regional Trade marketing (e- Commerce)

Job Description – eCommerce Trade marketing

• Develops strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results
• Analyze market and customer data, consumer and shopper research to understand the categories and come up with category strategies and opportunities.
• Translate and ensure effective implementation of Category Strategies within key customers through appropriate method of joint working category management project.
• Understand, utilize, and integrate all the insights to build category strategies for internal alignment and share with customers.
• Merchandising eCommerce project lead
• Works closely and collaboratively with Sales, Marketing, Finance, Supply, Legal, Regulatory, Design
• Handle Joint Working Category Management Project
• Provides monthly updates to business review and monitor market performance
• Identifies trade needs / opportunities, develop 4P pricing and distribution strategies in line with trade promotions