Registration & Onboarding Program Manager, Sell on Amazon
Posted Updated
As the Registration & Onboarding Program Manager, you will own the registration pipeline for new domestic sellers registering in the Amazon Australia store or expanding from other Amazon global stores into Australia. You will lead the strategy to improve registration funnel efficiency and the seller experience, working with central teams to drive improvements and own product rollouts into AU.
The ideal candidate has proven experience in business analysis, enjoys problem solving, and is comfortable working with large datasets. You can work across teams, influence stakeholders, and operate as a self-starter - comfortable navigating ambiguity and leading complex initiatives end to end.
Key job responsibilities
- Develop a deep understanding of the registration pipeline and key seller blockers. Use a data-led approach to present recommendations and drive improvements to the seller experience.
- Partner with supporting teams to assist sellers stuck in the registration funnel and help them get to launch.
- Own product launch rollouts from central teams into the AU store, with a focus on localisation.
- Work with Seller Support to improve registration and identity verification–related seller-facing communications.
- Build resources and clear escalation pathways to help local Account Managers resolve registration blockers.
- Collaborate with the Email Marketing Manager and Content Manager to improve email communications and content at key drop-off points in the funnel, customised for both domestic and out-of-country sellers.
- Deep dive the onboarding experience across the Mobile Seller App and work with central teams to drive improvements.
- Own the Seller Central onboarding flow and work with the SSR Manager to drive program adoption for new sellers.
- Lead key initiatives related to Identity Verification, Re-verification, and Fraud Prevention as they relate to Registration.
- Own reporting for the end-to-end registration funnel, including registration starts, channel acquisition, and source.
The ideal candidate has proven experience in business analysis, enjoys problem solving, and is comfortable working with large datasets. You can work across teams, influence stakeholders, and operate as a self-starter - comfortable navigating ambiguity and leading complex initiatives end to end.
Key job responsibilities
- Develop a deep understanding of the registration pipeline and key seller blockers. Use a data-led approach to present recommendations and drive improvements to the seller experience.
- Partner with supporting teams to assist sellers stuck in the registration funnel and help them get to launch.
- Own product launch rollouts from central teams into the AU store, with a focus on localisation.
- Work with Seller Support to improve registration and identity verification–related seller-facing communications.
- Build resources and clear escalation pathways to help local Account Managers resolve registration blockers.
- Collaborate with the Email Marketing Manager and Content Manager to improve email communications and content at key drop-off points in the funnel, customised for both domestic and out-of-country sellers.
- Deep dive the onboarding experience across the Mobile Seller App and work with central teams to drive improvements.
- Own the Seller Central onboarding flow and work with the SSR Manager to drive program adoption for new sellers.
- Lead key initiatives related to Identity Verification, Re-verification, and Fraud Prevention as they relate to Registration.
- Own reporting for the end-to-end registration funnel, including registration starts, channel acquisition, and source.
