Relationship Manager - Referral & Business Line

The Relationship Manager (Referral & Business Line) will play a critical role in building Novacare Hospital's physician referral network and strengthening community engagement across Islamabad and North Punjab.

The role is responsible for developing long-term relationships with General Practitioners (GPs), Family Physicians, Consultants, Polyclinics and community stakeholders while promoting Novacare's clinical services, consultants, diagnostic capabilities and patient-centred healthcare model.

In addition, the role will coordinate community health awareness programmes, screening camps, educational sessions and outreach initiatives that generate awareness, patient referrals and long-term community trust.

The successful candidate will combine strong field sales capabilities with excellent relationship management skills and will serve as one of the hospital's key ambassadors within the healthcare community.

Physician Referral Development

• Develop and maintain strong professional relationships with General Practitioners, Family Physicians, Specialists and referral sources across assigned territories.
• Conduct regular field visits according to an agreed call plan.
• Introduce Novacare's consultants, specialties, diagnostic services and centres of excellence.
• Promote referral pathways and facilitate seamless communication between referring physicians and hospital consultants.
• Coordinate consultant introductions and scientific engagement meetings.
• Identify opportunities to increase patient referrals through continuous relationship building.
• Maintain an updated database of physicians, clinics and referral partners.
• Monitor competitor activity and provide market intelligence.

Community Engagement

• Plan and execute health awareness campaigns within residential communities, schools, universities, corporations and community organisations.
• Coordinate health screening camps in collaboration with physicians and hospital departments.
• Identify opportunities for disease awareness programmes throughout the year.
• Represent Novacare at local events and community forums.
• Build relationships with Resident Welfare Associations, NGOs, educational institutions and corporate organisations.
• Generate qualified leads for hospital services through outreach activities.

Commercial Support

• Promote executive health packages, preventive health programmes and hospital services.
• Support the Corporate Relations team during healthcare events and promotional activities.
• Coordinate logistics for outreach campaigns.
• Ensure timely follow-up on referral opportunities.
• Assist in launch campaigns and activation programmes.

Territory Management

• Prepare weekly field visit plans.
• Achieve assigned physician coverage targets.
• Maintain accurate records of physician interactions.
• Update CRM and reporting systems on a daily basis.
• Submit activity reports, referral tracking reports and competitor intelligence.

Cross-functional Collaboration

• Work closely with Marketing to execute awareness campaigns.
• Coordinate with Clinical Departments for physician meetings.
• Liaise with Operations to support community programmes.
• Support Digital Marketing by capturing success stories, photographs and community engagement content.
• Collaborate with Corporate Relations on institutional outreach.

Education

• Bachelor's degree in Business Administration, Marketing, Life Sciences, Pharmacy or a related discipline.

Experience

• 5-7 years of field sales experience within the pharmaceutical, healthcare, diagnostics or medical devices industry.
• Demonstrated experience calling on General Practitioners, Family Physicians and Specialists.
• Experience organising healthcare camps, CMEs or disease awareness activities will be preferred.

Skills & Competencies

• Relationship building and networking
• Consultative selling
• Territory management
• Communication and presentation skills
• Negotiation and influencing
• Planning and Organisation
• CRM proficiency
• Problem-solving
• Team collaboration
• Professional conduct and integrity