Relentless Events - VP of Food & Beverage, Retail, & Hospitality

Relentless Events
Vice President of Food & Beverage, Retail, & Hospitality
Reports To: Senior Vice President Stadium Operations and Guest ExperienceLocation: M&T Bank Stadium, Baltimore, MDEmployment Type: Full-Time
POSITION SUMMARY
Relentless Events is seeking a dynamic, visionary, and experienced Vice President of Food & Beverage, Retail & Hospitality to serve as the senior operational leader for all revenue-generating hospitality functions at M&T Bank Stadium.
This role is the cornerstone of the Relentless Events operational model, owning three distinct but interconnected pillars:

Gameday Operations — Leading all F&B, retail, catering, premium dining, suites, clubs, and concession activity across every Baltimore Ravens home game, ensuring flawless execution for tens of thousands of fans.
Full Stadium Events — Overseeing the complete F&B, retail, and hospitality experience for large-scale stadium events including concerts, UFC, FIFA World Cup activations, and other major events hosted at M&T Bank Stadium.
Private Event Oversight — Driving the growth and execution of private events at M&T Bank Stadium, representing Relentless Events as the primary point of accountability for corporate events, social gatherings, premium buyouts, and high-profile private activations across the venue.

The VP serves as the Ravens' primary relationship manager with key operating partners — LEVY Restaurants (F&B) and Fanatics (retail) — while owning the full P&L and delivering a culture of excellence, integrity, and hospitality that reflects the Ravens brand. This position is both strategic and operational, requiring a leader who can set vision, manage partners, control costs, and personally champion the guest experience from the field level to the premium suites.
KEY RESPONSIBILITIES
Gameday & Full Stadium Event Operations

Oversee all F&B, retail, and hospitality operations on Ravens gamedays and full stadium events — including NFL games, concerts, and marquee activations — ensuring total operational readiness and seamless guest experience from gates open through post-event breakdown.
Serve as the internal operator and escalation point for LEVY Restaurants and Fanatics on all event days, managing staffing levels, service standards, operational protocols, and real-time issue resolution.
Lead 3rd party full stadium operations, including cross-functional coordination with Stadium Operations, Events, Security, Marketing, and Premium Services.
Drive accountability with LEVY and Fanatics through defined service-level agreements (SLAs), KPIs, and structured performance reviews.
Ensure all concessions, catering, premium dining, club lounges, suite service, and retail stores/kiosks are staffed, stocked, and ready to deliver best-in-class experiences.
Align continuously on training programs and service standards that embed Relentless Events' hospitality values into every partner-operated touchpoint.

Private Events at M&T Bank Stadium

Serve as the primary Relentless Events lead for private event programming and execution at M&T Bank Stadium, overseeing the full lifecycle from business development through event-day delivery.
Grow the private events business, including corporate buyouts, social events, milestone celebrations, premium private activations, and high-profile hospitality experiences unique to an NFL stadium setting.
Develop and maintain a scalable operating model for private events, including catering coordination through LEVY, space management, AV/production alignment, and premium service delivery.
Partner with the Ravens Sales and Partnership teams to convert premium clients and corporate sponsors into private event bookings, positioning M&T Bank Stadium as Baltimore's premier private event destination.
Establish pricing frameworks, package structures, and service standards for private events that reflect the prestige of the venue and the Relentless Events brand.
Manage vendor and promoter relationships for private events, ensuring contractual compliance and operational excellence.
Collaborate with Legal and Finance on private event contracts, revenue recognition, and risk management.
Represent Relentless Events in external industry forums, client-facing settings, and community events to drive private event brand awareness and new business.

North Plaza Operations

Gameday Operations: Oversee all North Plaza F&B, retail, and activation programming on gamedays, ensuring seamless execution, vendor coordination, and exceptional fan experience.
Non-Gameday Operations: Lead North Plaza operations on non-event days, including routine maintenance, vendor scheduling, and facility readiness.
Promoter Contract Management: Negotiate, manage, and maintain contracts with promoters utilizing the North Plaza space, ensuring compliance with Relentless Events standards and financial targets.
Live Entertainment Execution: Plan and execute small-scale concerts and live entertainment events in the North Plaza, coordinating with artists, production teams, promoters, and internal departments.
Event Calendar Development: Build and execute a year-round curated event calendar for the North Plaza, including UFC watch parties, March Madness viewing events, FIFA World Cup activations, World Series watch parties, and other major sporting and cultural moments — designed to drive traffic, revenue, and fan engagement.

Strategic Leadership & Vision

Develop and execute a comprehensive F&B, retail, and hospitality strategy aligned with Relentless Events and Baltimore Ravens organizational goals, fan experience priorities, and revenue targets.
Lead long-term planning for capital investment, technology adoption, menu innovation, and retail assortment strategy, benchmarking against best-in-class NFL and live entertainment venues.
Serve as a member of the Stadium Operations senior leadership team, contributing to organizational strategy and long-term venue planning.
Partner with senior leadership to shape the overall M&T Bank Stadium guest experience strategy.
Identify opportunities for innovation and growth across all revenue channels.

Financial Management & P&L Oversight

Own the full P&L for F&B, retail, and hospitality operations — including budgeting, forecasting, financial reporting, and variance analysis.
Drive revenue maximization across all channels through strategic pricing, programming, and guest experience initiatives.
Identify and execute cost management opportunities without compromising quality or guest satisfaction.
Negotiate and manage contractual financial terms with LEVY and Fanatics, including revenue share, capital contributions, and incentive structures.
Set annual financial targets in partnership with CFO/Finance leadership and present quarterly business reviews to executive leadership.
Provide regular financial reporting and strategic updates to Ravens senior leadership.

Culture & Partnership Development

Champion a culture of hospitality, integrity, and excellence across all F&B, retail, and hospitality operations and partner teams.
Build strong collaborative relationships with LEVY and Fanatics at all levels — from senior leadership to frontline management — to align on culture, standards, and execution.
Lead internal initiatives to recognize outstanding service performance and embed Ravens and Relentless Events values into the stadium hospitality culture.
Represent the Baltimore Ravens and Relentless Events in industry forums, partner planning sessions, and vendor negotiations.
Serve as an ambassador of the Ravens brand within all guest-facing food, beverage, and retail environments.

Cross-Functional Collaboration

Work closely with Marketing, Partnerships, Premium Services, and Guest Experience teams to integrate F&B, retail, and private event programming with broader organizational initiatives.
Collaborate with Stadium Operations, Events, and Security to ensure smooth coordination on all event days.
Partner with Ravens Legal and Finance teams on contract compliance, auditing, and risk management.
Support new business development opportunities including catering contracts, private events, and non-NFL event programming.

QUALIFICATIONS
Required:

Bachelor's degree in Hospitality Management, Business Administration, or a related field; Master's degree preferred.
Minimum 8–10 years of progressive leadership experience in food & beverage and/or retail/hospitality operations, with at least 4–6 years in senior leadership roles.
Demonstrated experience managing large-scale F&B and/or retail operations in a stadium, arena, convention center, resort, or comparable high-volume entertainment venue.
Proven track record of P&L ownership and financial management in a complex, multi-channel operation.
Experience managing third-party operator or vendor partnerships, including contract management, performance accountability, and relationship management.
Demonstrated experience in private event operations, hospitality sales, or venue event management.
Exceptional leadership skills with the ability to inspire, influence, and hold accountable cross-functional and partner teams.
Strong financial acumen including budgeting, forecasting, cost control, and contract negotiation.
Demonstrated integrity, professionalism, and sound judgment in high-pressure, high-visibility environments.
Excellent communication and presentation skills; able to communicate effectively at all organizational levels.

Preferred:

Experience working within a professional sports organization (NFL, NBA, MLB, NHL, MLS, or similar).
Familiarity with LEVY Restaurants, Aramark, or Delaware North and/or Fanatics as operational partners.
Knowledge of current F&B technology platforms (POS systems, mobile ordering, cashless payment).
Understanding of current retail trends in licensed sports merchandise and fan experience retail.
Experience growing and managing a private event or venue rental business within a major sports or entertainment venue.

COMPETENCIES

Strategic Thinking: Translates organizational vision into operational strategy and drives execution.
Financial Management: Manages complex P&Ls with rigor, discipline, and a focus on sustainable growth.
Leadership & Influence: Builds high-performing teams and partner cultures; leads by example with integrity.
Relationship Management: Develops and sustains strong, trust-based partnerships internally and externally.
Guest Experience Orientation: Champions the fan/guest experience in all decision-making.
Adaptability: Thrives in a dynamic, event-driven environment; effectively manages competing priorities.
Collaboration: Partners cross-functionally and cross-organizationally to achieve shared goals.

PHYSICAL REQUIREMENTS / WORKING CONDITIONS

Must be available to work all home games, events, and select operational planning activities including evenings, weekends, and holidays.
Ability to walk and stand for extended periods in a stadium environment.
Travel may be required for partner meetings, industry events, and benchmarking visits.

Compensation & Benefits

Salary range: $180,000+
Paid time off to include 20 vacation days and 5 personal/sick days
Competitive 401(K)
Company-paid health insurance, including health and vision. Dental insurance also provided with minimal employee contribution

As an equal opportunity employer, we consider candidates from all backgrounds and identities. We encourage individuals from all ethnicities, sexual orientations, gender identities, socio economic status, as well as military veterans and individuals with disabilities, to apply.