Remote E-commerce & Digital Marketing Lead
We are looking for an experienced Remote E-commerce & Digital Marketing Lead to help manage and grow a premium home goods brand as it expands its online presence and begins investing in digital advertising.
The company currently sells products through Shopify and offers home and lifestyle items including mattresses, sheets, towels, cashmere bedding, accessories, and candles. The current website was originally built on Webflow, and the business is now looking for a hands-on lead who can guide the e-commerce strategy, improve the online customer experience, and help drive qualified traffic and sales.
This is a great opportunity for someone with real experience growing e-commerce brands, especially in home goods, lifestyle, luxury products, bedding, furniture, interiors, or related consumer product categories.
Responsibilities
- Manage and optimize the Shopify e-commerce platform.
- Guide the overall e-commerce growth strategy, including site experience, product organization, merchandising, and conversion improvements.
- Review and improve product pages, collections, navigation, checkout flow, and customer journey.
- Plan, launch, and manage Google Ads campaigns, including Search, Shopping, and Performance Max.
- Support SEO strategy to improve organic visibility and reduce brand confusion with similarly named businesses.
- Analyze website traffic, campaign performance, conversion rates, and sales data to identify opportunities for improvement.
- Recommend and implement improvements to increase qualified traffic, online sales, and brand visibility.
- Coordinate with designers, developers, copywriters, or external vendors when needed.
- Help establish best practices for product listings, content, promotions, advertising, and ongoing e-commerce operations.
- Provide clear guidance and reporting to leadership on what is working, what needs improvement, and next steps.
Requirements
Proven experience managing and growing Shopify e-commerce stores.
Strong experience with Google Ads, especially Google Search, Google Shopping, and/or Performance Max campaigns.
Solid understanding of SEO, keyword optimization, and brand search strategy.
Experience with conversion rate optimization, site merchandising, and e-commerce analytics.
Familiarity with Google Analytics, Google Search Console, Shopify analytics, and paid media reporting.
Experience presenting recommendations directly to leadership.
Ability to take ownership of the e-commerce channel and provide strategic guidance, not only task execution.
Experience in DTC, home goods, bedding, furniture, lifestyle, luxury, interiors, or consumer product brands is highly preferred.
Experience with Webflow, Klaviyo, Meta Ads, email marketing, or creative direction is a plus.
Benefits
- Work for the most exciting companies in the North American Market.
- Flexible schedules.
- Work remotely.
Skills
As published by workable · 13 questions · 8 written answers
Basics
First name, Last name, Email, Headline, Phone, Photo, Resume, Cover letter
Short answers (1)
- What is your salary expectation, in US dollars, for a part-time and a full-time position?
Pick from a list (4)
- Do you have proven experience managing and optimizing Shopify e-commerce stores?
- Have you planned, launched, or managed Google Ads campaigns for an e-commerce brand, including Search, Shopping, or Performance Max?
- Have you worked with DTC consumer products, preferably home goods, bedding, furniture, lifestyle, luxury, or similar categories?
- Do you have previous experience working for the U.S market in these type of positions?
Written answers (8)
- Can you share your experience managing and growing Shopify e-commerce stores? What specific strategies or initiatives did you lead, and what were the outcomes?
- Could you describe a time when you worked on improving conversion rates for an e-commerce site? What approaches did you use, and what results did you achieve?
- What experience do you have with site merchandising for e-commerce brands? Can you give examples of how your merchandising decisions impacted sales or customer experience?
- Do you have experience with SEO and keyword optimization for e-commerce websites?
- How have you used e-commerce analytics to inform your decisions or strategies? Please share examples of the tools you used and the insights you gained.
- Have you ever been responsible for independently driving the growth of a Shopify store? What were your main responsibilities, and what results did you deliver?
- Are you comfortable taking ownership of the e-commerce growth strategy, including website optimization, advertising performance, traffic, conversion, and sales reporting?
- Can you tell us about your experience with paid media reporting? Which platforms have you worked with, and how did you use reporting to optimize campaigns?