Remote Marketing & Growth Manager
Description
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Job Title: Remote Marketing & Growth Manager (100% Work From Home)
Location: Remote from Latin America
Position Type: Full-time
Salary: $2,000 – $2,400 USD/month
About Our Client
Our Client is an established, high-performance residential construction, HVAC, and energy-efficiency home services provider in the United States. Dedicated to engineering sustainable, eco-friendly, and highly optimized building solutions, they specialize in enhancing home comfort, indoor air quality, and structural energy performance. As they transition from early-stage operations into a scalable enterprise, they are focused on building a centralized, data-driven marketing infrastructure to support profitable growth across their regional markets.
Job Overview
Our Client is seeking an entrepreneurial, high-initiative Marketing & Growth Manager to build, manage, and continuously improve their end-to-end marketing systems, lead generation channels, and analytics infrastructure. This role balances high-level strategic planning with hands-on technical execution. Reporting directly to the CEO, the successful candidate will transform early-stage marketing practices into a highly automated, data-driven machine—owning everything from local SEO and paid ad management to CRM workflow automation, corporate branding projects, and multi-touch lead attribution.
Key Responsabilities
Digital Advertising, SEO & Local Search
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Develops, deploys, and optimizes high-intent localized ad campaigns across Google Ads and Google Local Services Ads (LSA).
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Controls and maximizes the company’s local digital presence, optimizing their Google Business Profile and coordinating structural SEO initiatives.
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Builds, tests, and refines custom landing pages designed to maximize traffic-to-lead conversion rates.
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Monitors ad spend performance dynamically, shifting budgets based on seasonal demand, lead quality parameters, and strict return on investment (ROI) metrics.
MarTech Architecture, CRM Automation & Customer Journeys
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Evaluates, implements, and manages the corporate marketing technology stack, including call tracking applications (e.g., CallRail), Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.
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Engineers robust multi-step CRM workflows, lifecycle automations, automated email nurture sequences, and post-project client follow-up programs to optimize customer retention.
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Establishes closed-loop lead attribution models that trace every prospect accurately from their initial digital inquiry through to the final signed and completed project.
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Integrates website forms, automated scheduling systems, and advertising endpoints seamlessly into the core company CRM.
Content Engineering, Brand Management & AI Optimization
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Curates and executes a strategic marketing content calendar, converting field videos, project photos, and client testimonials into high-performing social media copy, blogs, newsletters, and case studies.
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Researches and implements cutting-edge AI-powered marketing platforms, automated chatbots, and conversational search optimizations to elevate customer responsiveness.
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Enforces absolute brand consistency across physical and digital spaces, coordinating visual asset production for fleet vehicle wraps (trucks/vans), field uniforms, physical signage, and print collateral.
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Supports internal recruitment marketing initiatives by building an attractive employer brand through targeted outreach materials.
Analytics Frameworks & Vendor Management
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Architects and maintains centralized executive marketing dashboards using Looker Studio to track critical performance signals (CAC, ROAS, lead volume, and customer conversion rates).
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Sources, briefs, and manages external service vendors, including web developers, graphic designers, photographers, and specialized agency partners.
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Experience: 3+ years of progressively responsible professional marketing experience, with a proven history of owning digital campaigns from strategy through execution.
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Paid Media & Local Search Mastery: Verified success running lead-generation campaigns inside Google Ads Manager and managing high-volume Google Business Profiles and local maps rankings.
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MarTech & Analytics Fluency: Hands-on experience configuring call tracking systems, setting up custom events inside Google Tag Manager/GA4, and distilling raw data tables into clean executive summaries.
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CRM & Automation Architecture: Direct experience building automated workflows, conditional trigger pathways, and email sequences within standard CRM ecosystems.
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Language & Communication: Elite verbal and written English communication skills, equipped to compose compelling marketing copy and present technical campaign trends to executive leadership.
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Autonomy & Infrastructure: Proven ability to build operational processes from scratch with minimal supervision while working remotely. Ownership of an isolated home office, a capable computer setup, and a stable, high-speed internet connection is required.
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Prior marketing or growth management experience within the residential construction, HVAC, home services, solar, roofing, or property logistics sectors.
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Experience editing video assets or compiling visual marketing creative using platforms like Canva or Adobe Creative Suite.
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Direct experience building data visualizations inside Looker Studio or comparable BI frameworks.
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Foundational experience working within a small-to-mid-sized business where establishing fresh systems and scaling processes was a primary function of the role.
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Stable Monthly Compensation: A secure monthly salary range of $2,000 – $2,400 USD matched with long-term contractor stability.
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Substantial Infrastructure Ownership: Step into a pivotal growth role where you are granted the creative and technical authority to build a brand's digital foundation from the ground up.
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Direct Executive Alignment: Collaborate directly with the CEO and core leadership team, gaining deep exposure to corporate scaling operations and business strategy.
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100% Remote Flexibility: Enjoy the geographical autonomy of a modern, remote-first workflow while remaining tightly synchronized with real-time US business hours.
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.