Rental Manager

Job Summary

The Rental Manager is responsible for managing regional rental operations across multiple branches while ensuring a consistent and positive experience for both internal teams and external customers. This role is responsible for the efficient and profitable operation of the rental business in New York. There will be regular travel to branch and customer sites to support execution, drive compliance, and maintain strong relationships.

Responsibilities

Manage day‑to‑day rental operations across an assigned region

Travel to branch locations as needed to oversee execution and operational consistency

Visit customer sites to support service delivery and resolve rental‑related issues

Serve as a key contact for regional rental customer experience

Play a pivotal role in the growth of the rental business within the region; create and implement strategies that will increase rental revenue

Travel with account managers to current and prospective customer locations with the goal of becoming the customers one stop solution for all their needs including rental

Work with sales management to educate and identify rental solutions for the sales team to market resulting in an increase of sales and rental solution awareness within the region

Work with local organizations and associations within the region to build relationships that will result in an elevated brand awareness

Contact previous and prospective customers to establish a relationship and educate them about the rental solutions Alta offers

Ensure required documentation is complete (agreements, POs, COIs)

Approve discounts within limits and protect rental margins

Ensure all delivered rental equipment across the region is billed on time

Monitor open contracts for missed or delayed billing

Identify and address idle or underutilized equipment regionally

Execute fleet transfers, reassignments, and redeployment

Review service costs charged to rental and investigate variances

Supervise, train, and coach rental coordinators

Instill a customer focused culture within the department resulting in the strengthening of current customer relationships and creating new ones

Prepare, develop, and execute self/employee training and product knowledge for rental department personnel

Audit CRM activity to ensure clean opportunity progression

Act on customer feedback to improve satisfaction and retention

Qualifications

Experience in rental operations, equipment rentals, or multi‑location operations

Strong understanding of contracts, pricing, and billing

Leadership or supervisory experience

Willingness and ability to travel throughout the region

Strong communication and relationship‑management skills

High attention to detail in a fast‑paced environment

Ideal Candidate

Execution‑focused with strong regional ownership

Comfortable interacting with customers and branch leadership

Process‑driven and decisive

Strong cross‑functional collaborator