ReStore Social Media Coordinator

The Restore Social Media Coordinator brings the ReStore marketing calendar to life through timely, mission-aligned content, and manages the day-to-day execution of ReStore’s social media presence: content creation, photography and video, publishing, and community engagement.

The ideal candidate is creative, organized, comfortable in a fast-paced retail environment, and able to recognize compelling content opportunities as they happen.

This position is Part-Time, 25 - 28 hours a week

Responsibilities

Content Creation & Publishing

• Create and publish content across Instagram and Facebook according to the established ReStore marketing calendar, maintaining the weekly cadence detailed under Weekly Content Expectations.
• Capture, edit, and publish photos and short-form video (Reels, Stories) of merchandise, store activity, employees, donations, and events, including music, text overlays, and transitions as appropriate.
• Write captions and calls-to-action that support sales, donations, events, and Habitat’s mission, and maintain consistent brand voice and visual identity across channels in alignment with organization-wide brand standards.
• Plan content capture in advance for major campaigns and events, while staying flexible to cover timely merchandise, trends, and unplanned opportunities.
• Regularly visit ReStore locations to source fresh content, and maintain an organized digital library of photos, video, and templates, repurposing content across formats to maximize its value.
• Verify pricing, dates, locations, and other promotional details for accuracy before publication.

Community Management & Customer Engagement

• Monitor and respond to comments, direct messages, and mentions during scheduled daily check-in windows, in a timely, friendly, and professional manner consistent with ReStore’s brand voice.
• Answer routine customer questions (locations, hours, merchandise, promotions) and loop in store teams for anything requiring additional information.
• Escalate customer complaints, sensitive issues, or mission-related inquiries to the appropriate team member.
• Engage with followers to strengthen community relationships and convert online engagement into store visits, donations, and event participation.

Digital Design & Email Support

• Create campaign graphics, banners, and social frames using established brand templates, and perform basic photo editing (cropping, resizing, color correction).
• Prepare and edit photography and graphics for the weekly ReStore email blast.
• Coordinate with internal staff or external marketing partners when additional creative support is needed.

Performance & Reporting

• Track platform analytics (reach, engagement, video views, follower growth) and use the insights to identify which content and campaigns perform best.
• Provide periodic updates to leadership on content performance, audience trends, and notable successes, evaluated on meaningful engagement and business impact rather than follower count alone.
• Recommend new content ideas, trends, and creative concepts based on performance data and platform trends.

Weekly Content Expectations

• Stories: Monday through Friday
• Primary posts: 7 per week, including at least 3 Reels/short-form videos
• Community management: scheduled daily check-in windows (see above)
• Email marketing: weekly email blast photography/image prep

Quantity should never come at the expense of quality, accuracy, or brand consistency.