Retail Banking Product Manager, Unsecured Lending
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Summary
Product Manager at Bank of China (Hong Kong) driving Personal Loan (unsecured lending) products: running marketing campaigns, customer segmentation and cross-selling, market/competitor research, and partner-based acquisition, while ensuring regulatory compliance. Needs 3+ years in banking or marketing.
Responsibilities:
- Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
- Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
- Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
- Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
- Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
- Ensure compliance with external regulatory requirements and internal policies
Requirements:
- Degree holder of Marketing, Business Administration, Economics, Finance or related disciplines
- At least 3 years’ relevant experience in banking or marketing industry, solid experience on marketing and/or retail lending business is preferred
- Possess strong business mindset and analytical skills